AI-Enhanced Marketing Specialist

AI-Enhanced Marketing Specialist.

Job Location: Chennai

Reporting Manager: Executive Vice President.

Position Overview

We are seeking a dynamic AI-Enhanced Marketing Specialist to join our team and leverage cutting-edge artificial intelligence tools to drive innovative marketing campaigns and streamline content creation processes. This role is perfect for a forward-thinking marketing professional who thrives at the intersection of creativity and technology.

Key Responsibilities

Content Creation & Strategy

• Develop compelling marketing content using Large Language Models (LLMs) including blog posts, social media content, email campaigns, and website copy
• Optimize AI-generated content for brand voice, SEO, and audience engagement
• Create content calendars and manage multi-channel content distribution
• A/B test different AI-generated content variations to optimize performance

Visual Design & Brand Assets

• Design marketing collateral, social media graphics, and digital assets using AI-powered tools in

  Figma

  and

  Canva

• Maintain brand consistency across all visual communications while leveraging AI design capabilities
• Create templates and design systems that can be scaled using AI tools
• Establish AI-enhanced workflows for design

Marketing Automation & Process Optimization

• Build and maintain marketing automation workflows using

  N8N

  or similar platforms (Zapier, Make.com)
• Automate content creation pipelines from ideation to publication
• Integrate AI tools with existing marketing technology stack (

  Salesforce CRM

  , email platforms, social media schedulers)
• Develop automated reporting and analytics dashboards

Campaign Management

• Plan and execute integrated marketing campaigns leveraging AI tools for efficiency and personalization
• Analyze campaign performance and optimize using AI-driven insights
• Manage social media presence with AI-assisted content scheduling and engagement
• Support lead generation and nurturing through automated workflows

Required Qualifications

Experience

• 2-4 years of marketing experience with demonstrable AI tool usage (tool usage >1 year experience)
• Proven experience creating content using LLMs (

  ChatGPT

  ,

  Claude

  , Jasper, Copy.ai, etc.)
• Hands-on experience with AI-powered design tools in

  Figma

  or

  Canva

• Experience with workflow automation platforms (

  N8N

  ,

  Zapier

  , Make.com, or similar)
• Experience with

  Salesforce CRM

  preferred

Technical Skills

• Proficiency in

  prompt engineering

  for content creation and optimization
• Strong understanding of

  AI tool capabilities and limitations

• Experience

  integrating multiple AI tools into cohesive workflows

• Basic

  understanding of APIs and webhook integrations

• Familiarity with

  marketing analytics and performance tracking tools

Marketing Fundamentals

• Solid understanding of digital marketing principles across channels
• Experience with social media marketing and community management
• Knowledge of SEO best practices and content optimization
• Understanding of email marketing and lead nurturing strategies
• Experience with A/B testing and performance optimization

Preferred Qualifications

Advanced AI Experience

• Experience with specialized AI tools (Midjourney, N8N, etc.)
• Knowledge of AI content detection and quality assurance processes
• Experience training or fine-tuning AI models for specific use cases
• Understanding of AI ethics and responsible AI usage in marketing

Technical & Marketing Skills

• Experience with CRM platforms and marketing automation tools
• Project management experience with cross-functional teams
• Data analysis skills and experience with visualization tools
• Understanding of conversion rate optimization (CRO) principles
• Understanding of intent data and its many use cases
• Basic coding skills (HTML/CSS, JavaScript, or Python) appreciated

Personal Attributes

• Innovation Mindset

  : Excited about emerging AI technologies and their marketing applications

• Adaptability

  : Comfortable with rapidly evolving AI tool landscape

• Analytical Thinking

  : Able to measure and optimize AI tool performance

• Creative Problem-Solving

  : Can identify opportunities to enhance marketing processes with AI

• Attention to Detail

  : Ensures AI-generated content meets quality and brand standards

• Collaborative Spirit

  : Works effectively with both technical and creative teams

Success Metrics

• Increased content production efficiency through AI automation
• Improved campaign performance through AI-optimized personalization
• Successful implementation and adoption of new AI marketing workflows
• Measurable improvement in content engagement and conversion rates
• Cost savings achieved through process automation
• Improvement in both quality and quantity of leads generated