AGM - Sales & Marketing

Job Summary:

The AGM – Hospital Marketing will be responsible for developing, implementing, and managing the hospital’s marketing and business development strategies to enhance brand visibility, patient footfall, corporate tie-ups, and referral networks. The role demands strategic planning, team leadership, and coordination with clinical and administrative departments to achieve organizational growth objectives.

Key Responsibilities:1. Strategic Planning and Business Development

• Develop and execute annual marketing and business development plans aligned with hospital goals.
• Identify new business opportunities, corporate tie-ups, insurance empanelments, and institutional partnerships.
• Conduct market analysis and competitor benchmarking to determine strategic initiatives.
• Plan and execute community outreach programs, health camps, and corporate wellness activities.

2. Branding and Promotion

• Oversee branding, advertising, and promotional campaigns (print, digital, outdoor, and social media).
• Coordinate with digital marketing teams to enhance the hospital’s online presence.
• Ensure consistent brand identity across all marketing materials and platforms.
• Organize events, press releases, and public relations activities to strengthen the hospital’s reputation.

3. Referral and Doctor Relationship Management

• Build and maintain strong relationships with referring doctors, clinics, and other healthcare providers.
• Develop strategies to increase doctor referrals and patient retention.
• Conduct regular meetings and CMEs (Continuing Medical Education) to engage medical professionals.

4. Team Leadership and Coordination

• Lead, mentor, and supervise the marketing and business development team.
• Set measurable targets for the team and ensure timely achievement of marketing objectives.
• Coordinate with clinical, operations, and finance departments to streamline marketing initiatives.

5. Corporate and Institutional Tie-ups

• Negotiate and finalize agreements with corporate clients, TPAs, and insurance companies.
• Maintain strong relationships with HR departments of corporate clients for employee health checkups and cashless treatments.
• Track performance of corporate accounts and ensure quality service delivery.

6. Reporting and Analytics

• Prepare and present monthly and quarterly marketing performance reports to management.
• Analyze ROI on marketing campaigns and suggest corrective actions where required.
• Monitor patient inflow trends and develop strategies to address low-performing areas.

Required Qualifications and Experience:

• MBA / Master’s Degree in Marketing, Hospital Administration, or Business Development.
• Minimum 10–15 years of experience in hospital marketing or healthcare business development.
• Proven experience in developing and managing marketing strategies for tertiary care hospitals.
• Strong understanding of healthcare market dynamics, referral systems, and patient acquisition strategies.

For Job Opportunities Contact HR Thirumalairajan @9944811893

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person