AGM - Consumer Health Product

As a Product Manager at Dr. Lal PathLabs, you will be responsible for developing and executing the product strategy for various customer segments. Your role will involve ensuring both physical and digital deployment to solidify our position as a leader in the wellness market. Your primary focus will be on revenue achievement through product sales. You will be tasked with designing and implementing marketing plans to drive product adoption across various channels with the support of sales and operations teams. Conducting market research to gather consumer insights will be a key aspect of your role. These insights will be utilized to create competitive consumer offerings such as preventive health packages. This includes activities like product design, pricing, positioning, and lifecycle management. Fieldwork will be essential for analyzing customer segments and needs. You will work on conceptualizing and launching health packages tailored to different segments based on factors like lifestyle, age, demographics, occupation, and premium categories. Piloting these packages, gathering insights, and refining offerings will also be part of your responsibilities. Collaborating with the sales team to customize and introduce region-specific offerings to drive sales revenue will be crucial. You will work closely with cross-functional teams including Marketing, Sales, Operations, and IT to ensure seamless product adoption, promotion, and service delivery. To excel in this role, you should have 8-10 years of experience in product management along with an MBA/PGDM in Marketing. Strong analytical and problem-solving skills, proficiency in BI tools and MS Office Suite, data-driven decision-making abilities, and the capacity to thrive in a fast-paced and ambiguous environment are essential. Successful collaboration across different functions, market research and analysis, strategic planning, excellent communication, data analytics, and a customer-centric mindset are key competencies required for this position.,