Advocacy Manager, Customer Marketing

In this role, you will:

• Execute and grow the Cvent SVS Customer advocacy experience, managing programs including Product Advisory Boards, Networking Events, global reference program, and advocate recognition initiatives.
• Own customer reference request fulfillment.
• Develop strategies to measure and expand the value of customer reference materials, including written and video case studies, quotes, logos, and more.
• Develop and execute new programs and strategies to recruit, activate, and showcase Cvent advocates.
• Build long-term mutually beneficial customer relationships with advocates at all levels of the customer organization.
• Work with internal teams to increase advocacy adoption and visibility within Cvent, managing internal enablement for relevant programs.
• Track advocacy activities and outcomes and effectively communicate the ROI of advocacy programs to leadership through post-campaign analysis.
• Make data-back recommendations to expand advocacy programs.
• Work with global leads to enable regional advocacy program execution.

Qualifications

• Proven track record and at least 8+ years of experience managing customer advocacy, reference or engagement programs.
• Deep understanding of customer advocacy in a B2B environment.
• Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences.
• Excellent program management skills.
• Ability to lead and influence cross-functional teams.
• Ability to work across all levels of the organization and contribute to cross-functional strategies.
• Passion for building a world-class program and desire to own and refine key operational processes.
• Strong analytical skills and proven ability to use data to optimize program performance and inform future strategies.
• Education: Bachelor's degree in marketing, Communications, or a related field.
• Hospitality Industry experience and experience in a SaaS environment is a plus.
• Some travel may be required.