Advocacy Manager, Customer Marketing Cvent

8.0 - 13.0 years

25 - 32 Lacs

Gurugram

Work from Office

In this role, you will: Execute and grow the Cvent SVS Customer advocacy experience, managing programs including Product Advisory Boards, Networking Events, global reference program, and advocate recognition initiatives. Own customer reference request fulfillment. Develop strategies to measure and expand the value of customer reference materials, including written and video case studies, quotes, logos, and more. Develop and execute new programs and strategies to recruit, activate, and showcase Cvent advocates. Build long-term mutually beneficial customer relationships with advocates at all levels of the customer organization. Work with internal teams to increase advocacy adoption and visibility within Cvent, managing internal enablement for relevant programs. Track advocacy activities and outcomes and effectively communicate the ROI of advocacy programs to leadership through post-campaign analysis. Make data-back recommendations to expand advocacy programs. Work with global leads to enable regional advocacy program execution. Qualifications Proven track record and at least 8+ years of experience managing customer advocacy, reference or engagement programs. Deep understanding of customer advocacy in a B2B environment. Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences. Excellent program management skills. Ability to lead and influence cross-functional teams. Ability to work across all levels of the organization and contribute to cross-functional strategies. Passion for building a world-class program and desire to own and refine key operational processes. Strong analytical skills and proven ability to use data to optimize program performance and inform future strategies. Education: Bachelor's degree in marketing, Communications, or a related field. Hospitality Industry experience and experience in a SaaS environment is a plus. Some travel may be required.

Posted 1 day ago

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