Ads Executive- Performance Marketing

Global Healthfit Retail India

2 - 3 years

2 - 3 Lacs

noida

Posted:8 hours ago| Platform:

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Skills Required

google ads facebook ads meta ads performance marketing growth marketing growth strategy

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Work from Office

Job Type

Full Time

Job Description

Job Title:

Role Objective:

Key Responsibilities:

Plan, execute, and optimize paid campaigns across marketplaces and digital platforms.
Monitor and analyze performance metrics (ACOS, TACOS, ROAS, CTR, CVR, CPA) and take proactive actions.
Manage budgets, ensure campaign hygiene, and execute launches on schedule.
Collaborate with catalog, content, design, and sales teams for campaign readiness.
Generate and share performance reports with actionable insights.

Cross-Functional Collaboration:

Work with creative teams for ad copies and creatives.
Align campaigns with ongoing sales events, promotions, and pricing strategies.
Partner with analytics and SEO teams for performance and visibility improvement.

Ownership & Accountability:

Take end-to-end responsibility for campaign performance and budget efficiency.
Identify growth opportunities and address underperforming areas promptly.
Ensure accuracy and timely delivery of reports.

Behavioral Traits:

Data-driven mindset with strong attention to detail.
Excellent problem-solving and multitasking abilities.
Proactive communication and professional integrity.

Learning Agility:

Stay updated with ad platform trends and new features.
Experiment with targeting, creatives, and bidding strategies to improve performance.

Key KPIs:

ROAS, ACOS, TACOS, and CPA improvement rates.
CTR, CVR, and engagement growth.
Budget utilization accuracy and timely campaign delivery.

Tools:

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