Ads Copywriter

Innovist

2 - 5 years

4 - 6 Lacs

gurugram

Posted:Just now| Platform:

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Skills Required

ideation creative content writing advertising copywriting content writing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Write high-converting ad copy for Meta, Google, YouTube, LinkedIn & more.
Research markets, competitors & audiences to craft relevant messaging.
Create scroll-stopping headlines, hooks & CTAs.
Collaborate with performance marketers, designers & editors for impactful campaigns.
Build A/B testing frameworks & optimise for conversions.
Analyse campaign data & refine copy to improve ROI.
Maintain brand voice while driving performance.
Stay updated on platform trends, policies & consumer behaviour.

Preferred candidate profile

Strong grasp of consumer psychology, storytelling & purchase triggers.
Knowledge of CRO principles & SEO basics for ad copy.
Quick at crafting hooks & scroll-stopping headlines.
Experience with A/B testing, funnel optimisation & analytics.
Exposure to DTC/e-commerce/personal care brands (a plus).
Familiarity with Al-assisted copy tools while keeping originality intact.

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