Posted:3 days ago|
Platform:
Work from Office
Full Time
Duties & Responsibilities
Architect and implement tagging solutions using Adobe Launch, Adobe Analytics, and Adobe Experience Platform (AEP).
Collaborate with cross-functional teams (marketing, product, engineering) to gather tracking requirements and translate them into technical specifications.
Design and maintain a robust data layer architecture for web and mobile platforms.
Ensure data governance, documentation, and consistency across tagging implementations.
Conduct QA and validation of analytics tags using tools like Adobe Debugger, Charles Proxy, and browser dev tools.
Monitor and troubleshoot tagging issues to maintain data accuracy and performance.
Stay updated on Adobe product enhancements and industry best practices.
Basic Qualifications
Bachelors or Master’s degree in Computer Science, Information Systems, or related field
6–10 years of experience in digital analytics and tag management, with a focus on Adobe Experience Cloud.
Strong hands-on experience with Adobe Launch, Adobe Analytics, and JavaScript.
Deep understanding of eCommerce platforms
Experience designing and implementing data layers and event-based tracking.
Familiarity with customer journey analytics, conversion tracking, and A/B testing tools.
Knowledge of privacy regulations and data governance best practices.
Excellent communication and stakeholder engagement skills
Preferred Qualifications
Adobe certifications (e.g., Adobe Analytics Architect, Adobe Launch Expert).
Experience with server-side tagging and CDPs (Customer Data Platforms).
Staples India Business Innovation Hub
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