Adobe Analytics Developer

Job Description

Air India is looking for Adobe Analytics Developer to join our dynamic team and embark on a rewarding career journey. Configuration : Set up Adobe Analytics accounts, configurations, and tracking parameters to capture relevant data accurately. Data Collection : Ensure that data is collected from websites, mobile apps, and marketing campaigns using Adobe Analytics tracking code and tags. Data Analysis : Analyze data collected by Adobe Analytics to identify trends, patterns, and user behavior on digital properties. Report Generation : Create and customize reports and dashboards using Adobe Analytics tools to visualize and communicate data - driven insights. User Segmentation : Define and implement user segments to better understand and target specific audience groups. Conversion Rate Optimization : Identify opportunities to improve website or app performance and conversion rates based on data analysis. A/B Testing : Plan and conduct A/B tests and multivariate tests to optimize user experiences and marketing campaigns. Data Integration : Integrate Adobe Analytics with other Adobe Marketing Cloud solutions, customer relationship management (CRM) systems, or third - party data sources. Tag Management : Use Adobe Dynamic Tag Management or other tag management systems to maintain and deploy tracking tags efficiently. Data Quality Assurance : Ensure data accuracy and consistency through regular audits and data validation. Training and Support : Provide training to team members and stakeholders on how to use Adobe Analytics effectively. Stay Informed : Keep up with the latest Adobe Analytics features and updates and how they can be applied to improve analytics processes. Skills and Qualifications : Adobe Analytics Proficiency : Advanced knowledge of Adobe Analytics features, components, and capabilities. Data Analysis : Strong analytical skills, including data interpretation and the ability to draw actionable insights from data. Technical Skills : Familiarity with HTML, JavaScript, and web technologies to configure and troubleshoot tracking implementations. Marketing Knowledge : Understanding of online marketing concepts, digital advertising, and customer journey analysis.