Ad Monetisation Executive / Manager

As an Ad Monetisation Executive/Manager, your role involves developing and implementing strategies to optimize revenue from advertising. This includes in-game ads, rewarded video ads, and interstitial ads. You will be responsible for analyzing user data to identify trends and opportunities for improving ad performance and revenue. Additionally, you will manage relationships with ad networks and demand partners to enhance ad fill rate, eCPM, and overall revenue. Key Responsibilities: - Develop and implement monetization strategies for optimizing revenue from advertising - Analyze user data to identify trends and opportunities for improving ad performance - Manage relationships with ad networks and demand partners to optimize ad fill rate, eCPM, and overall revenue - Work closely with game development teams to ensure seamless integration of ads and optimize ad placement - Monitor industry trends and stay up-to-date with changes in advertising technologies, regulations, and best practices - Analyze and report on ad revenue performance to senior management and stakeholders Qualifications Required: - Bachelors degree in marketing, Advertising, Communications, or related field - 3-6 years of experience in ad operations or digital campaign management - Sound knowledge of Admob or Ironsource ad serving platforms (either is a must) - Strong analytical skills with experience using data analysis tools such as Excel or SQL - Knowledge of mobile advertising industry trends, ad formats, and ad networks - Excellent communication and interpersonal skills with the ability to work collaboratively with cross-functional teams - Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously,