Job
Description
Job Responsibilities: - Host live streams and create engaging video content for YouTube, showcasing your personality to represent our brand and engage our audience. - Develop and implement strategies to grow the YouTube channel, utilizing best practices, algorithm insights, and content optimization techniques. - Plan and produce video content, ensuring it aligns with brand objectives and resonates with our audience. - Utilize basic editing skills to enhance videos, including trimming, sound adjustments, and adding simple effects or captions. - Collaborate with the Creative and Marketing teams to align YouTube content with overall brand and campaign goals. - Monitor channel analytics, such as watch time, audience retention, CTR, and engagement, to assess performance and improve future content. - Stay updated on YouTube trends, algorithm changes, and platform updates to maximize content reach and engagement. - Engage with the YouTube community, responding to comments, hosting Q&A sessions, and fostering a positive online environment. - Experiment with YouTube Shorts, playlists, and other formats to diversify content and reach a wider audience. Skills & Requirements: - Bachelors degree in Marketing, Communications, Media Studies, or a related field. - 1-3 years of experience managing YouTube content, with demonstrated knowledge of platform algorithms and best practices. - Confident on-camera presence, with excellent communication skills and the ability to engage audiences. - Proficiency in basic video editing (experience with software like Canva, OBS, or basic video editing tools is a plus). - Proven understanding of YouTube SEO, thumbnail optimization, and title/description strategies for visibility and engagement. - Strong analytical skills to interpret YouTube metrics and improve content strategy. - Ability to collaborate effectively with cross-functional teams, including Marketing, Creative, and Community Management.
