YouTube & Instagram Analytics Expert

7 - 9 years

9 - 13 Lacs

Posted:8 months ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

Experience:

7 - 9 years

Location:

Gachibowli

Job Summary:

We are looking for a

YouTube Instagram Analytics Expert

who can

strategically grow and manage 25 to 30 YouTube channels

, scaling them beyond

1 million+ subscribers

in a short time. The ideal candidate should be a

data-driven growth strategist

with expertise in

content optimization, audience insights, engagement metrics, Shorts strategy, long-form content, podcasts, and monetization tactics.

This role requires

deep analytical expertise, content strategy execution, and daily performance improvements

to drive maximum views, watch time, and engagement.

Key Responsibilities:

1. YouTube Instagram Growth Strategy:

  • Develop and implement

    data-driven growth strategies

    to scale multiple YouTube channels beyond 1M+ subscribers.
  • Optimize content for

    maximum reach, watch time, engagement, and retention.

  • Implement best practices for

    SEO, thumbnails, titles, descriptions, and tags

    to enhance discoverability.

2. Content Performance Analytics:

  • Track key YouTube Instagram metrics such as

    CTR, AVD (Average View Duration), watch time, engagement rate, retention, and revenue performance.

  • Conduct

    competitor analysis and trend research

    to identify content gaps and new opportunities.
  • Utilize YouTube Analytics, Instagram Insights, and third-party tools to drive content improvements.

3. Shorts, Reels Multi-Format Video Strategy:

  • Develop high-impact strategies for

    YouTube Shorts, Instagram Reels, long-form videos, and podcasts.

  • Optimize

    short-form and viral video content

    to maximize organic reach and engagement.
  • Plan a

    content calendar

    that balances short-form, medium-length, and long-form content.

4. Daily Performance Monitoring Optimization:

  • Implement

    real-time tracking and daily content optimizations

    based on audience behavior.
  • A/B test thumbnails, video lengths, posting times, and engagement strategies.
  • Monitor algorithm updates and adjust strategies accordingly.

5. Monetization Revenue Growth:

  • Optimize ad revenue strategies through

    YouTube AdSense, brand collaborations, and sponsorships.

  • Work on YouTube Memberships, Super Chats, and other monetization features.
  • Identify new revenue streams through

    affiliate marketing, partnerships, and premium content.

6. Team Collaboration Leadership:

  • Work closely with

    content creators, editors, graphic designers, and social media teams

    to align strategies.
  • Train internal teams on best practices for

    content creation, SEO, and video performance.

  • Manage relationships with YouTube Instagram representatives for platform insights and support.

Key Qualifications Skills:

7-9 years of experience

in YouTube Instagram growth strategy, content analytics, and performance marketing.
Proven track record of

scaling multiple YouTube channels beyond 1M+ subscribers.

Deep expertise in

YouTube Studio, Instagram Insights, Google Analytics, and third-party analytics tools (e.g., Vidooly, Tubebuddy, Social Blade).

Strong understanding of

YouTube Instagram algorithms, SEO, and audience retention strategies.

Hands-on experience with

A/B testing, trend analysis, content strategy, and monetization techniques.

Ability to manage

high-volume content portfolios (25-30 channels) and optimize for maximum engagement.


Preferred Qualifications:

  • MBA/PGDM

    in Marketing, Digital Media, or a related field.
  • Experience working with

    influencers, media agencies, or entertainment brands.

  • Knowledge of

    video editing, AI-driven content recommendations, and platform automation tools.


Note

: The selected candidate will be required to work on-site at the clients location, 6 days a week.