Website Performance Assistant Marketing Manager

About your teamWith FILs Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity.The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members. By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice.Because with the right trusted partner, investing becomes more than a financial decision it's about helping our customers build the life they want and empowering them to feel engaged with their future and investments. So, join our team and be part of delivering our exciting vision.

About your role Our website, Fidelity.co.uk is crucial in promoting awareness, engagement, and fostering a lasting emotional connection with the Fidelity brand. Our aim is for potential customers to feel assured that we are the ideal partner to support them in achieving their financial goals.This role will support the creation of excellent onsite prospect journeys and optimisation strategies, to encourage them to start applying for our Personal Investing products and services. It also involves helping with other business projects by providing digital content and improving user journeys when there is a clear marketing benefit.

Key responsibilities

• Content and Journey Marketing Planning and Implementation:
  • Assist in the development and implementation of the content and journey marketing strategy, annual plan and associated conversion forecast.
  • Drive journey performance forward by keeping up-to-date knowledge on industry trends, site performance, competitor tactics and best practices.
• Execution and Optimisation:
  • Manage and optimise prospect journeys designed to educate, inspire and instil confidence in Fidelity and connect our prospect site visitors to the start of our applications journeys for all our Personal Investing Products and Services.
  • Effectively document existing prospect journeys supporting Brand, Product and Service objectives. Ensure documented end-to-end journeys remain accurate and up to date, updated as needed and oversee annual compliance approvals process.
  • Ensure tasks are delivered flawlessly, on time and with the correct tracking and links in place.

Collaboration:

• Work closely with stakeholders to develop and deploy an integrated content and prospect journey plan.
• Collaborate with core stakeholders across Marketing and the broader business to ensure a cohesive marketing plan and effective landing pages journey.

Competitor Analysis and Benchmarking: Conduct regular competitor research to gain market insights, inspiration to help maintain a competitive advantage. Integrate findings into prospect journey plan. Performance Analysis: Monitor and report on campaign performance, making data-driven recommendations for improvement.

For starters, well offer you a comprehensive benefits package. Well value your wellbeing and support your development. And well be as flexible as we can about where and when you work finding a balance that works for all of us. Its all part of our commitment to making you feel motivated by the work you do and happy to be part of our team.

Key competencies and experience

• Focus on Personal Development: Passion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise. Proven experience of upskilling others would be an advantage.
• Industry Experience: Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential.
• Project / Campaign Management: Strong organisational skills with attention to detail. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Curious thinker adopting a proactive approach to problem-solving and innovation
• Collaboration: Experience in establishing effective working relationships built on trust. Able to effectively understand stakeholder needs, leverage open dialogue, establish clear expectations and regularly update stakeholders on progress.
• Communication Skills: Excellent written and verbal communication skills, able to clearly and effectively convey information, ideas, and thoughts to other stakeholders via reports and presentations.
• Performance Insight and Reporting: Proficiency in using analytics and in developing reporting. Able to identify trends, performance gaps and opportunities.
• Technical Content and Journeys Expertise: A proven track record in developing effective content and digital journeys on a B2C site. Experience working in or along-side digital marketing teams would be an advantage.