Website Content Manager

Website Content Manager

at Traya Health

Location:

Experience

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep and the ongoing guidance they need to stay on track.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus),

Traya's mission is to de-stigmatize hair loss, address its emotional and psychological impact, and

make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically

proven, holistic solution that combines the best of three sciences.

Responsibilities

? Editorial Ownership Across All Pages: You'll plan, assign, and review every blog, article, and asset that goes out under Traya's domain. You'll know what's getting published, when, and why.

? Team Management: Manage and mentor a team of writers (in-house + freelance). Help them grow, fix what's not working, and encourage them to deliver better drafts more quickly.

? Content QA & Structure Review: You'll review each piece for structure, clarity, keyword targeting, tone match, and AIO-readiness. You're not here to grammar-check. You're here to ensure performance.

? Upload Readiness & CMS Sync: Collaborate closely with the SEO and product teams to ensure content goes live promptly, fully structured, internally linked, and compliant.

? Parasite SEO Coordination: Coordinate with the ORB team to identify which blog content can be repurposed on Reddit/Quora. You'll own the central source of truth and decide what goes where.

? Calendar and Output Tracking: Maintain a clear publishing tracker, showing output vs plan, gaps, upcoming themes, and seasonal focus areas.

? Compliance & Brand Consistency: Ensure all content follows Traya's tone guide, medical disclaimers, and category-sensitive phrasing. No fluff, no overpromises, no marketing jargon

Requirements

? 68 years of experience in content, editorial, or publishing - ideally for a health-tech, wellness, or DTC brand

? You've led teams before, not just been a solo writer

? Comfortable handling velocity - weekly outputs, calendar management, and fast QA cycles

? Familiar with CMS systems, content trackers, and SEO tools (basic Ahrefs, GA4-level comfort)

? You know how to write well - but more importantly, you know how to manage others to write better.

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.