Web Marketing Manager

As an SEM Specialist at the company, your role involves onsite/offsite web promotion for individual reports, articles, report briefs, company website, and group website. Your main objective will be to increase web traffic and maximize conversions using applied and advanced web promotion techniques. Some of your key responsibilities include: - Increasing web exposure globally for all reports published by the organization by utilizing proven search engine optimization and search engine marketing techniques. - Performing keyword research, optimization, and submission of company web properties to all major search engines. - Identifying appropriate categories in various web directories for submission of company web properties, scripted listings, and performing submissions with necessary follow-ups. - Creating additional optimized content for clients targeting specific highly relevant keywords. - Monitoring rankings and traffic, generating reports when necessary, and continually working to improve results. - Strategizing and executing marketing activities such as regular and premium press releases. - Managing branding activities for InForGrowth, including social media presence, blogs, general press releases, etc. - Controlling the marketing topics being selected and overseeing the content management of all marketing activities. - Building and managing teams effectively. - Managing the publisher metadata being shared after partner sign-up. To excel in this role, you should have experience in SEO/Digital Marketing and hold a technical qualification. The company is located in Pune (Baner) and operates in the KPO/Research/Analytics industry, specifically in the functional area of Marketing, Advertising, MR, PR, and Media Planning. This is a permanent full-time position in the role category of Online/Digital Marketing.,