The ideal candidate for this role should have experience in SEO / Digital Marketing. It is essential to be a graduate with a technical qualification. The job location is in Pune (Baner) and falls under the KPO/Research/Analytics industry. The functional area primarily focuses on Marketing, Advertising, MR, PR, and Media Planning. As an Online/Digital Marketing professional, your responsibilities will include onsite/offsite web promotion for various content such as reports, articles, report briefs, company website, and group website. The primary goal is to increase web traffic and maximize conversions through advanced web promotion techniques. You will be expected to enhance web exposure and sales globally within a short timeframe by utilizing proven search engine optimization and marketing strategies. This involves conducting keyword research, optimization, and submitting company web properties to major search engines. Additionally, identifying suitable categories in web directories for submissions, creating optimized content for specific keywords, and monitoring rankings and traffic are crucial tasks. Your role will also involve strategizing and executing marketing activities such as press releases, managing branding activities including social media presence, blogs, and general press releases for InForGrowth. You will be responsible for selecting marketing topics, managing content for all marketing activities, and building as well as managing the team. Furthermore, as a Search Engine Marketing/SEM Specialist, you will oversee the complete control of marketing activities and manage the publisher metadata after partner sign-up. This position requires a proactive approach towards enhancing web presence and achieving marketing objectives for the organization.,
As a Content Writer in our company located at Baner, Pune, you will be responsible for researching industry-related topics from various sources, conducting interviews and studies to produce informative content. Your role will involve crafting clear and compelling marketing copy to showcase our products and services. Utilizing Content Management Systems, you will create well-structured drafts and ensure the accuracy of blog posts through meticulous proofreading and editing. Collaborating with editors, you will seek input and approval for your work before publication. Working closely with marketing and design teams, you will incorporate visual elements to enhance articles. By conducting keyword research and adhering to SEO guidelines, you will contribute to increasing web traffic. Additionally, you will be tasked with promoting content on social media platforms and identifying customer needs to suggest relevant topics for content creation. Maintaining consistency in writing style, fonts, images, and tone across all materials is essential. You will also update website content as required and draft and publish press releases. The ideal candidate for this role should have proven experience as a Content Writer or Copywriter, a portfolio of published articles, and proficiency in conducting research from diverse sources. Familiarity with web publications, strong English writing and editing skills, and hands-on experience with Content Management Systems such as WordPress are necessary. Meeting deadlines, holding a degree in Marketing, English, Journalism, or a related field, and having an understanding of technology industries like ICT and Semiconductor are also key requirements for this position. If you are passionate about creating engaging content, we invite you to apply and be part of our dynamic team.,