Web Marketing Manager

The ideal candidate for this role should have experience in SEO / Digital Marketing. It is essential to be a graduate with a technical qualification. The job location is in Pune (Baner) and falls under the KPO/Research/Analytics industry. The functional area primarily focuses on Marketing, Advertising, MR, PR, and Media Planning. As an Online/Digital Marketing professional, your responsibilities will include onsite/offsite web promotion for various content such as reports, articles, report briefs, company website, and group website. The primary goal is to increase web traffic and maximize conversions through advanced web promotion techniques. You will be expected to enhance web exposure and sales globally within a short timeframe by utilizing proven search engine optimization and marketing strategies. This involves conducting keyword research, optimization, and submitting company web properties to major search engines. Additionally, identifying suitable categories in web directories for submissions, creating optimized content for specific keywords, and monitoring rankings and traffic are crucial tasks. Your role will also involve strategizing and executing marketing activities such as press releases, managing branding activities including social media presence, blogs, and general press releases for InForGrowth. You will be responsible for selecting marketing topics, managing content for all marketing activities, and building as well as managing the team. Furthermore, as a Search Engine Marketing/SEM Specialist, you will oversee the complete control of marketing activities and manage the publisher metadata after partner sign-up. This position requires a proactive approach towards enhancing web presence and achieving marketing objectives for the organization.,