Web Manager

• Website Management Development:
  
• Own Aera s WordPress website end-to-end including development, updates, and optimizations.
• Build new sections, pages, and functionality using HTML, CSS, PHP, and JavaScript.
• Develop and customize templates, modules, and components to support evolving marketing needs.
• Manage hosting, staging, deployment, and version control through WP Engine.
• Ensure site reliability, security, and performance best practices are consistently applied.
• Collaborate with internal developers, IT, and third-party agencies to support integrations, new features, and maintenance.
  
• Design UX Innovation:
  
• Partner with the design team to translate Figma mockups into pixel-perfect, responsive, and accessible web pages.
• Recommend and implement new design elements, layouts, and navigation flows to improve UX and conversion rates.
• Use tools like Figma and Adobe Photoshop for light design edits or component creation.
• Ensure all updates align with brand guidelines and deliver a modern, engaging experience
  
• SEO Performance Optimization:
  
• Own technical and on-page SEO including site architecture, structured data, and content optimization.
• Conduct keyword and performance analysis using Google Search Console, Ahrefs, or SEMrush.
• Monitor site speed, crawlability, and indexing; implement optimizations that improve organic visibility.
• Collaborate with content and demand teams to ensure every page supports our organic growth goals.
  
• AI, LLMs Technical Automation:
  
• Leverage large language models (LLMs) such as ChatGPT or Gemini for technical automation e.g., generating code snippets, writing metadata, or QA testing.
• Use AI tools to streamline repetitive web management tasks and improve workflow efficiency.
• Explore emerging technologies such as Generative Engine Optimization (GEO) to future-proof Aera s digital visibility.
  
• Marketing Automation Analytics
• Build and maintain HubSpot forms, workflows, and landing pages to support campaigns and lead capture.
• Manage analytics and tracking integrations across GA4, GTM, and other Martech tools.
• Ensure proper data flow between the website, CRM, and automation systems for accurate attribution and reporting.

Collaboration Governance

• Work closely with Digital Demand, Product Development, IT, and external vendors to prioritize and execute web initiatives.
• Partner with marketing operations and paid digital agencies to align on campaign landing pages and tracking needs.
• Maintain a consistent release cadence for new updates, ensuring QA and version control processes are followe'd.