Web Analytics Engineer

• Waters is seeking a Web Analytics Engineer to be the subject matter expert on all digital analytics software with a focus on tag management via Adobe Launch
• You will bring a governance and process based mindset to the team to organize standardize and streamline data capture and consumption across the digital data ecosystem
• This role will require translating business needs and feature releases into tracking requirements working closely with web analysts and digital product owners
• A successful candidate must be comfortable troubleshooting data requests and maintaining data integrity across reporting platforms

Key Responsibilities:

• Oversee complex data collection defining requirements optimizing the web analytics framework and ensuring data quality governance
• Capture necessary web data oversee tagging implementation and support marketing integrations Adobe Launch
• Test and validate new tags audit and maintain existing tags
• Maintain robust processes and KPI framework to ensure data quality governance
• Support web analytics architecture and data layer continuing to build mature analytics solutions
• Stay informed on new analytics trends and raise enhancement suggestions to the team privacy laws cookie less tracking new software etc

Technical Requirements:

• Bachelor s degree in Analytics Mathematics Computer Science Marketing or other quantitative discipline
• Deep knowledge of website tagging and analytics platforms with at least 2 years previous use of Adobe Analytics Adobe Target and Adobe Launch with an emphasis on software implementation maintenance and tagging best practices
• JavaScript Jquery in support of tagging and third party marketing tracketing
• Successful track record of providing strategic recommendations to optimize the digital customer experience B2B experience is a plus
• Proficient Office 365 Advanced Excel PowerPoint Teams Outlook etc

Additional Responsibilities:

• Adobe Analytics Developer Certification
• Adobe Suite including Marketo AEM Tag Manager Decibel Insights or other session replay Qualtrics or other site survey
• GA4 and Google Tag Manager
• Prior Web SDK implementation
• Customer Data Platform experience to shape future data strategy at Waters
• Experience working in an agile environment

Preferred Skills: