VP - Product Marketing

Role Overview: Product Marketing at Dream11 spearheads all marketing efforts for different product areas - be it gameplay, rewards or any existing or new product initiatives. The team blends creativity with data to ensure that users get a seamless communication journey. Through close collaborations with product managers, developers, marketing content designers & writers, the team shapes effective marketing content and executes their go-to-market strategy. Key Responsibilities: - Hands-on with demonstrated in-depth knowledge, skills, and execution capabilities in building go-to-market strategies and key growth marketing campaigns - Own a budget that aligns with business goals and re-adjust based on ROI - Establish guidelines and standards for content creation, ensuring consistency in tone, voice, and branding across all product-led channels - Build strong relationships within the product team and Marketing/Design/Policy teams to enhance synergy - Drive industry best practices for Product Marketing Managers (PMM) and Content Strategists Qualification Required: - 13+ years of experience in product marketing & content strategy - 5+ years of experience in a leadership position - Undertaken key growth marketing campaigns in the past About Dream Sports: Dream Sports is India's leading sports technology company with 250 million+ users, housing brands such as Dream11, the world's largest fantasy sports platform, FanCode, a premier sports content & commerce platform, and DreamSetGo, a sports experiences platform. Dream Sports is based in Mumbai and has a workforce of close to 1,000 Sportans. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports" vision is to Make Sports Better for fans through the confluence of sports and technology. For more information, visit: [Dream Sports](https://dreamsports.group/),