VP - Product Marketing

As a Product Marketing professional at Dream11, you will lead marketing efforts across various product areas such as gameplay, rewards, and other product initiatives. By combining creativity with data-driven insights, you will ensure a seamless communication journey for our users. Collaborating closely with product managers, developers, and marketing content designers, you will shape effective marketing content and implement successful go-to-market strategies. Your responsibilities will include: - Demonstrating expertise in developing go-to-market strategies and leading key growth marketing campaigns. - Managing a budget aligned with business objectives and making adjustments based on ROI. - Establishing guidelines for content creation to maintain consistency in tone, voice, and branding across all product channels. - Cultivating strong relationships within the product team and collaborating with Marketing, Design, and Policy teams to enhance synergy. - Implementing industry best practices for Product Marketing Management (PMM) and Content Strategists. To qualify for this role, you should have: - Over 13 years of experience in product marketing and content strategy. - At least 5 years of experience in a leadership position. - Proven track record of executing successful growth marketing campaigns in the past. Dream Sports, India's leading sports technology company, comprises brands such as Dream11, the world's largest fantasy sports platform, FanCode, a premier sports content, and commerce platform, and DreamSetGo, a sports experiences platform. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports aims to enhance the sports experience for fans through the integration of sports and technology. For more information about Dream Sports, visit: https://dreamsports.group/,