Kuku is looking for a
Vertical Lead - Microdramas
to own the strategy, creative direction, and performance of our storytelling vertical. This role demands a leader who can combine creative innovation with business acumen and operational execution to deliver tangible results.The ideal candidate will be a storytelling expert with a data-driven mindset, capable of leading high-velocity content production, optimizing content ROI, and driving audience growth across multiple languages and formats. This role requires a deep understanding of consumer behavior, social media insights, engagement strategies, and performance analytics, ensuring that every story contributes to both brand and business objectives.Key Responsibilities
- Define and execute the content strategy for microdramas fiction, aligned with KUKU's business priorities, audience preferences, and growth goals.
- Lead and mentor a team of writers, producers, and creative stakeholders, as well as manage external partners like production houses, talent, and dubbing studios.
- Collaborate with P&L owners, marketing, product, and analytics teams to measure content performance, optimize engagement, and maximize business impact.
- Integrate emerging storytelling techniques and technologies, including generative AI, to enhance content quality, speed, and scalability.
- Analyze audience insights, industry trends, and competitor benchmarks to inform content decisions, ensuring a strong balance of creativity and business value.
- Implement operational best practices for high-volume content production without compromising quality.
Qualifications
- Bachelor's degree in Media, Communications, or a related field; advanced degree preferred.
- 79 years of experience in content creation and production, with a focus on fictional, consumer-facing formats.
- Proven track record in long-form storytelling, with experience leading successful, high-velocity content production at scale.
- Experience in integrating generative AI or emerging content technologies into production workflows is highly desirable.
- Strong understanding of regional content preferences and multilingual production.
- Exceptional business acumen, including the ability to tie content strategies to revenue, engagement metrics, and audience growth.
- Excellent leadership, communication, and project management skills.
Why Join Us
- Lead content strategy for India's fastest-growing storytelling platform.
- Work in a data-driven, creative, and collaborative environment, shaping stories that reach millions of users.
- Directly influence audience growth, engagement, and business outcomes through innovative content strategies.
- Competitive salary with growth opportunities in content, marketing, and product leadership.
- Be part of a mission-driven company: Create in India, Create for the World, redefining Indian entertainment and storytelling.
Skills: content creation,content production,analytics,strategy,leadership,content strategy,storytelling
