User Acquisition Specialist

WHAT YOULL BE DOING
*Set up and manage user acquisition campaigns on Meta, Google Ads, and Apple Search Ads.*Collaborate with the UA team to monitor and fine-tune campaign performance.*Upload and organize creatives in the content library.*Prepare campaign reports and share performance insights with internal teams.*Review metrics such as ROI, ROAS, and pLTV to guide optimizations.*Partner with designers to source and update creative assets for advertising.*Work with the engineering team in India to ensure tracking and attribution accuracy.*Assist with analytics and implementation of tracking setups.SKILLS YOULL NEED*Minimum 2 years relevant experience, (user acquisition experience in mobile games strongly preferred)*Entrepreneurial mindset with willingness and ability to own it*You want to be THE BEST UA Specialist in the industry*Experience working in the social/mobile freemium game industry*Excellent data analysis skills and experience working in a metrics-driven role*Practical working knowledge of tracking technologies, methods and UA KPIs*Exposure to one or more tools/systems like *Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc*Ability to optimise available budgets to get desired results*Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred*Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads)*Highly organized and attention to detail*Strong math skills*Self-starter with a problem-solving attitude with and without direction*Passion for staying up to date with UA techniques, strategy, audience building and targeting*Bachelors/Masters degree in Math, Marketing or finance