Job
Description
As the Director of User Acquisition & Growth Marketing, you will lead the global strategy across all digital channels for a suite of social casino games. This leadership role entails owning end-to-end growth spanning paid acquisition, engagement, retention and monetization. You will be responsible for building and managing a high-performing team, overseeing large-scale budgets and delivering measurable, sustainable growth. A deep understanding of the gaming landscape, user behavior and performance marketing will be essential, along with a passion for innovation, experimentation and data-driven execution. Core Responsibilities Lead and execute the global user acquisition and growth marketing strategy aligned with business goals across international markets Drive full-funnel growth from awareness through monetization, optimizing for LTV, CAC, ROI and churn reduction Build scalable systems for experimentation including A/B testing, segmentation, personalized journeys and AI-enabled targeting and creative automation Identify and activate new growth levers such as referrals, influencer collaborations, cross-promotions, web-to-app journeys and SEO/ASO enhancements Collaborate with Product, LiveOps, Art and Marketing teams to embed growth initiatives into core gameplay and user engagement flows Oversee campaign execution across major platforms (Meta, Google UAC, ASA, DSPs) and emerging channels, continuously optimizing for KPIs like CTR and ROAS Establish a robust growth analytics framework to track cohort behavior, funnel performance, campaign incrementality and attribution Partner with analytics and engineering teams to refine tracking infrastructure and reporting (e.g., Appsflyer, Adjust) Integrate CRM and retention strategies (push, email, in-app) into the broader growth roadmap to boost user lifetime value Mentor and scale a high-performing UA and growth marketing team, instilling a culture of continuous learning, innovation and agility Maintain up-to-date knowledge of industry trends, competitive movements, regulatory changes and platform updates Manage and optimize multi-million-dollar budgets, ensuring spend efficiency and transparent reporting to executive leadership Desired Profile 12-15 years of progressive experience in product growth and digital marketing, with at least 10 years in leadership roles Proven success in scaling user growth, ideally within the gaming or entertainment sector Hands-on experience with campaign management on Meta, Google UAC and other major digital platforms Strong grasp of analytics, MMPs, attribution models, cohort analysis and marketing automation tools Strategic thinker with excellent leadership, analytical and communication skills Should have expertise in operating in a startup-like environment and building processes from the ground up Bachelor's or Masters degree in Marketing, Business, Data Science, or a related field Experience in the social casino or real-money gaming space preferred Familiarity with AI-driven UA automation tools and in-house performance marketing systems Exposure to global markets, especially the US and Tier-1 geographies
