Job
Description
What You'll Do We are looking for a Sr. Technical Writer with 7+ years of experience in Content Design and Technical Writing to join our dynamic Product Experience team. You will create user-focused, high- impact product content and shape the voice of Avalara's user interfaces. You will report to Director, Technical Writing. You will collaborate with Product Managers, Designers, and Engineers to define and deliver a content strategy across user interfaces and develop user-focused microcopy, error messages, onboarding flows, and tooltips that enhance the user experience and align with Avalara's brand voice and tone. Conduct user research, usability testing, and A/B testing to ensure content effectiveness and understanding of user needs. Audit and improve existing content for consistency, accessibility, and usability, ensuring compliance with WCAG 2.1 AA standards. Lead the creation and maintenance of style guides, content templates, and governance processes to ensure scalable, high-quality content. Partner with other teams to identify content gaps and propose solutions to enhance the end-to-end-user journey. What Your Responsibilities Will Be You will be a mentor junior writer, ensuring the team delivers cohesive, impactful content. Partner with design, research and support teams to develop a content strategy, including what type of content customers need at each stage of their interaction with our products Advocate for user-centered design principles and the role of content in shaping exceptional product experiences. Help develop and implement efficient content-development processes. Write and refine microcopy, user flows, and in-product guidance to simplify complex workflows and reduce cognitive load. You will collaborate with designers to prototype and improve on content solutions that improve usability and accessibility. Evaluate and revise content to reflect product changes, maintaining version control and clear documentation. You will Partner with User Researchers to gather insights and data-driven feedback on content effectiveness. Work with Engineering teams to ensure technical feasibility and seamless implementation of content solutions. Coordinate with Localization teams to support content translation and ensure consistency across global markets. You will establish and maintain content standards, style guides, and best practices for Content Design. Use analytics and user feedback to measure content performance and iterate for continuous improvement. What You'll Need to be Successful You have demonstrated expertise in creating impactful, user-centered content for complex, enterprise-level products. Be prepared to share examples of your work, including how your content improved usability and contributed to our goals. 7+ years of experience in Technical Writing for software products or SaaS platforms. Experience with user-experience principles and how content influences design and usability. Experience conducting user research or usability testing to inform content strategies. Knowledge of accessibility standards (e.g., WCAG 2.1) and best practices for inclusive content. Proficiency with content management tools, design software (e.g., Figma), and analytics platforms.
