Sr. SEO Strategist

z Job Title: Senior SEO Strategist
Experience: 5+ Years Location: Office No. 706, 7th Floor, Tower 2, World Trade Centre, Kharadi, Pune, 411014 Employment Type: Full-time About Us :

Indifly is a holding company emerging regions with a footprint across fintech, paytech, edtech, and ecommerce (ONDC). Group of 5 Companies:

1. Indiconnect Paytech Private Limited: https://indiconnect.in/
2. Sec2Pay India Private Limited : https://sec2payindia.com/
3. ZION Commerce Private Limited : https://zionmart.in/
4. Spreadit Infotech : https://www.spreaditnow.in/
5. Indipe Paytech Private Limited: https://www.indipe.in/
   

Role Summary:
An experienced SEO professional responsible for driving organic growth through advanced technical SEO, content strategy, local/global optimization, and data-driven insights. The ideal candidate blends analytical skills, creativity, and strategic thinking to help brands stand out across search ecosystems.

Key Responsibilities:

SEO Strategy & Execution

• Develop and execute holistic SEO strategies aligned with business goals.
• Define performance KPIs and organic growth roadmaps.
• Collaborate with marketing, content, and product teams for integrated results.
  

Technical SEO

• Conduct detailed site audits crawlability, indexation, site structure.
• Implement schema markup, Core Web Vitals improvements, and page speed optimization.
• Manage mobile-first and JavaScript-based SEO implementations.

Content & On-Page Optimization

• Perform keyword and intent-based content planning.
• Optimize metadata, internal linking, and content hierarchy.
• Work with writers to create SEO-friendly, engaging content.

GEO / Local SEO

• Manage multi-regional and localized SEO strategies (hreflang, GMB, etc.).
• Optimize for regional search intent and local citations.
• Track performance by geography and language.

Answer Engine Optimization (AEO) / App SEO

• Oversee app visibility in Play Store and App Store (ASO).
• Optimize web pages and deep links as per latest SERP updates.
• Leverage analytics for performance improvement.

Analytics & Insights

• Track and report on key metrics via GA4, GSC, SEMrush, and Ahrefs.
• Build dashboards (e.g., Looker Studio) for performance visualization.
• Translate data insights into actionable SEO improvements.

Search AI Overview

• Utilize AI-driven tools for content ideation and keyword clustering.
• Experiment with generative SEO and machine learning-based recommendations.
• Stay updated with Googles AI advancements (BERT, MUM, Gemini).

Collaboration & Project Management

• Work cross-functionally with design, dev, and content teams.
• Manage SEO projects in agile sprints using tools
• Present findings and strategy updates to leadership.

Required Skills:

• 5 years of proven experience in SEO (B2B, SaaS, or consulting preferred).
• Expertise with Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Strong understanding of user intent, UX, and CRO principles.
• Excellent communication and analytical thinking.
• Ability to handle multi-market, multilingual SEO campaigns.

Qualifications:

• Bachelor’s degree in Marketing, IT, or related field.
• SEO / Analytics certifications (Google, SEMrush, HubSpot, Moz).
• Exposure to AEO/ASO and mobile-first optimization.
• Experience with AI or automation tools for SEO.