Sr. SEO Strategist

About the Role:

As a Senior SEO Analyst cum Subject Matter Expert, you will spearhead our search engine optimization initiatives, driving organic growth and enhancing our online visibility. This role demands a deep understanding of SEO strategies, technical SEO, and the integration of AI and automation tools to streamline processes and improve outcomes. You will collaborate with cross-functional teams to implement best practices, analyze performance metrics, and stay ahead of industry trends.

Key Responsibilities:

• Strategic SEO Planning: Develop and execute comprehensive SEO strategies aligned with business objectives to increase organic traffic and improve search engine rankings.
• Technical SEO Management: Conduct thorough technical SEO audits, identify issues related to crawlability, indexing, site architecture, and page speed, and implement solutions to enhance website performance.
• AI & Automation Integration: Leverage AI-powered tools and automation workflows for tasks such as keyword research, content optimization, and performance tracking to enhance efficiency and accuracy.
• Content Optimization: Collaborate with content creators to ensure SEO best practices are implemented across all web content, including the use of AI-driven insights for content planning and optimization.
• Performance Analysis: Utilize analytics platforms like Google Analytics, Google Search Console, and AI-based analytics tools to monitor, analyze, and report on SEO performance, providing actionable insights and recommendations.
• Competitor Analysis: Conduct an in-depth analysis of competitors' SEO strategies using AI tools to identify opportunities and inform decision-making.
• Cross-Functional Collaboration: Work closely with development, design, and marketing teams to ensure SEO best practices are integrated into all aspects of website development and marketing campaigns.
• Training and Mentorship: Provide guidance and mentorship to junior SEO analysts, sharing knowledge on the latest SEO techniques, AI applications, and industry best practices.

Requirements

• Educational Background: Bachelor's or Master's degree in Marketing, Information Technology, Computer Science, or a related field.
• Experience: 5 to 8 years of hands-on experience in SEO, with a proven track record of developing and implementing successful SEO strategies.
• Technical Proficiency: Strong understanding of technical SEO aspects, including site architecture, schema markup, and Core Web Vitals.
• AI & Automation Skills: Experience with AI-driven SEO tools and automation platforms for tasks such as keyword research, content optimization, and performance analysis. Familiarity with tools like ChatGPT, SurferSEO, or similar is advantageous.
• Analytical Skills: Proficiency in data analysis, with the ability to interpret complex data sets and translate them into actionable strategies.
• Tool Expertise: Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and AI-based analytics platforms.
• Programming Knowledge: Basic understanding of HTML, CSS, JavaScript, and familiarity with Python or other scripting languages for automation purposes is a plus.
• Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex information clearly to both technical and non-technical stakeholders.
• Adaptability: Ability to stay updated with the latest industry trends, search engine algorithms, and AI advancements, adapting strategies accordingly.

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