Sr SEO Specialist

Job Title:

Keyword Research & Optimization:

• Conduct thorough keyword research to identify high-impact opportunities that can elevate our SERP.
• Collaborate with the content team to improve website content meticulously, including meta tags, alt tags, headings, and images, ensuring alignment with targeted keywords.
• Execution of on-page SEO strategies that enhance our digital visibility and drive organic traffic.

Content & Website Management:

• Collaborate with content creators to seamlessly integrate SEO best practices into every piece of content.
• Regularly monitor and update website content to maintain strong SEO performance and relevance.
• Assist in optimising landing pages for maximum search visibility and user engagement.

Performance Monitoring & Reporting:

• Track website rankings, search terms, and analytics consistently, ensuring we remain ahead of the competition.
• Prepare detailed SEO performance reports using tools like Google Analytics, SEMRush, and others.
• Analyze website traffic and user behaviour to identify trends and uncover growth opportunities.

Off-page SEO Activities:

• Collaborate with the team to execute effective backlink-building strategies that enhance our DA.
• Conduct competitor analysis to identify and propose innovative SEO improvements.
• Monitor backlink performance and lead initiatives to improve website speed and overall SEO health.

Learning & Development:

Requirements:

• 1 to 2 years of experience in SEO or digital marketing.
• Solid understanding of SEO concepts, including keyword research, on-page, and off-page optimization.
• Stay updated on the latest SEO trends, tools, and best practices to keep our strategies at the forefront.
• Familiarity with SEO tools such as Google Keyword Planner, SEMRush, or similar platforms.
• Basic knowledge of HTML, CSS, and website analytics tools.
• Strong analytical skills and attention to detail.
• A proactive attitude with the ability to work both independently and collaboratively.
• A keen desire to learn, grow, and adapt to evolving SEO trends and technology