Sr. SEO Digital Marketing(with experience in AI tools)

Job Title:

Department:

Reports To:

Summary:

SEO Specialist

Strategic SEO Management

• Develop and execute comprehensive SEO strategies to improve organic visibility, traffic, and conversions.
• Lead keyword research, competitive analysis, and trend forecasting using both traditional and AI tools.
• Own end-to-end SEO execution including on-page, off-page, and technical SEO.

AI-Driven Workflow Optimization

• Use AI tools (ChatGPT, Claude, Gemini, Jasper, SurferSEO, Frase, Clearscope, etc.) to:
• Generate data-backed content briefs and optimization recommendations.
• Automate routine tasks (keyword clustering, SERP analysis, meta tag creation, schema generation).
• Enhance decision-making with AI-driven reporting and predictive analytics.
• Identify, evaluate, and integrate new AI tools to improve productivity and SEO outcomes.

Technical SEO

• Conduct deep technical audits using tools like Screaming Frog, Ahrefs, SEMrush, and AI-enhanced audit platforms.
• Collaborate with developers to fix technical issues related to site speed, crawlability, mobile optimization, structured data, and indexing.
• Ensure SEO best practices are embedded across new features, site updates, and content launches.

Content Strategy & Collaboration

• Provide SEO direction for content teams and ensure all content aligns with search intent and brand goals.
• Oversee content optimization using AI scoring tools to improve relevance and search performance.
• Identify content gaps and create data-driven content plans to target new opportunities.

Analytics & Reporting

• Monitor SEO KPIs including traffic, rankings, engagement metrics, and conversions.
• Build detailed, insight-rich reports using both standard SEO tools and AI-generated analytics.
• Present findings, insights, and recommendations to leadership and cross-functional teams.

Qualifications

• 5+ years of proven SEO experience

  (agency or in-house).
• Deep understanding of SEO ranking factors, search algorithms, and industry best practices.
• Strong hands-on experience with

  AI tools for content, optimization, and automation

  .
• Expertise with major SEO platforms: Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog.
• Experience with CMS platforms (WordPress, Shopify, Webflow, Drupal, etc.).
• Solid understanding of HTML, CSS, and technical SEO elements.
• Exceptional analytical skills with the ability to interpret data and translate insights into strategies.
• Strong communication, leadership, and project management skills.

Preferred Skills

• Experience building AI-assisted SEO workflows (Zapier, Make, APIs).
• Knowledge of semantic SEO, topic clustering, knowledge graph optimization, and entity-based strategies.
• Familiarity with LLM prompt engineering for SEO tasks.
• Comfortable working in fast-paced digital environments.