Sr. Product Marketing

As an Assistant Product Marketing Manager with a passion for mobile apps, you will be an integral part of our team, contributing to new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. Your role will require a combination of strategic thinking, creativity, analytical skills, and effective communication. You will collaborate with cross-functional teams to generate innovative ideas for new mobile app products, conduct market research and analysis to identify emerging trends and opportunities. Additionally, you will develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches by aligning marketing initiatives with product features and benefits. Conducting thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively will be a key responsibility. You will also develop and implement strategies to optimize the user lifecycle, from acquisition to retention, utilizing data-driven insights to enhance user experience and engagement. Designing and executing A/B testing initiatives to optimize marketing campaigns, improving key performance indicators will be part of your tasks. Implementing effective App Store Optimization (ASO) strategies to enhance the visibility and discoverability of our mobile apps on various app stores will also be crucial. Collaboration with internal teams such as product development, design, and sales will be essential to ensure alignment and successful product launches. Building and maintaining strong relationships with external stakeholders, including partners and vendors, will also be a part of your role. The ideal candidate will possess excellent written and verbal communication skills, the ability to convey complex ideas clearly, strong understanding of product analytics, experience with app media buying platforms, knowledge of app monetization models and strategies, and a keen eye for design and messaging to create visually appealing marketing materials. If you are results-driven, passionate about mobile apps, and possess the outlined skills, we invite you to apply for this exciting opportunity. In return, we offer flexible work hours, leaves, salary advance, maternity/paternity leave benefits, adoption assistance, Butler & Concierge services, team off-sites & celebrations, insurance benefits for you and your family, interest-free loans, gift vouchers for special moments, a fully-equipped gym, and education sponsorship programs.,