Job
Description
Marketing at DataWeave Marketing at DataWeave operates at the intersection of brand storytelling, product positioning, and performance-driven execution. We cater to global marketsincluding the United States, Europe, India, and the Middle Eastengaging diverse audiences across retail, eCommerce, and consumer brands. Our focus is on building a compelling brand presence, crafting impactful messaging, and driving thought leadership through content and strategic partnerships. We are looking for a Marketing Manager, Brand & Communications to lead external brand-building efforts through analyst relations, media partnerships, influencer engagement, and strategic content distribution. This role is about ensuring DataWeave is a recognized and trusted name in competitive intelligence and digital commerce analytics. This is an opportunity to drive high-impact initiatives that shape how DataWeave is perceived in the market, positioning us as an industry leader through strategic messaging, content distribution, and partnerships. Key Responsibilities Brand Awareness & Thought Leadership Build and execute a brand awareness strategy that positions DataWeave as a leading authority in AI-powered competitive intelligence and digital shelf analytics. Identify and engage with industry analysts, media outlets, influencers, and strategic partners to amplify DataWeaves presence. Develop and execute co-marketing initiatives with analysts, publications, and industry groups to enhance brand credibility. Monitor industry trends and proactively shape conversations that align with DataWeaves expertise. Analyst & Media Relations Own and manage relationships with industry analysts (Gartner, Forrester, IDC, etc.), ensuring DataWeave is well-positioned in key reports and industry evaluations. Work with leadership to create thought leadership opportunities, including bylined articles, media interviews, and industry commentary on vertical-specific media publications. Own the press release calendar, working closely with leadership to ensure timely and impactful announcements. Identify key speaking opportunities and thought leadership events where DataWeave’s experts can participate. Oversee podcast collaborations and influencer partnerships to further expand brand awareness. Website & Messaging Work with internal teams to refine brand messaging and ensure alignment across external communications and website positioning. Collaborate with product marketing to update and maintain key product and solution pages, ensuring clarity and market relevance. Partner Marketing & Events Support joint marketing efforts with partners, including co-branded events, webinars, and panel discussions. Ensure consistency in messaging, visual branding, and positioning across all partner marketing materials. Oversee brand presence at key industry events, securing speaking engagements and media coverage. Requirements 7-12 years of experience in brand marketing, content marketing, or corporate communications within a B2B SaaS environment. Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Business, or a related field. Strong background in content strategy, PR, and media relations, with proven experience securing industry coverage. Exceptional storytelling skills—able to translate complex technology into engaging, business-driven narratives. Experience working with analyst firms, influencers, and media outlets to drive thought leadership. Hands-on experience managing press releases, content distribution, and digital campaigns. Knowledge of website strategy and content performance analytics. Experience in partner marketing and co-marketing initiatives is a plus. Ability to thrive in a fast-paced, data-driven SaaS startup environment. Based in Bengaluru and willing to work from the office at least three days per week.
