Sr. Manager- I - MARKETING SC

ICICI Prudential Life

6 - 8 years

18 - 19 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

digital marketing digital marketing strategy marketing strategies marketing management marketing marketing campaigns campaigns stakeholder management written communication atl btl developing marketing strategies brand awareness communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Details Designation Sr
Manager Role type Individual Contributor Department Marketing Reporting to Vice President Location MumbaiKey Responsibilities Customer Insights & Segmentation Derive insights from customer data to gain a deeper understanding of customer segments and make the insurance category more relevant
Identify opportunities and gaps in the consumer journey and influence actions across various parts of the organization
Problem Solving & Opportunity Identification Identify key business problems and opportunities that can be addressed through marketing solutions
Collaborate with cross-functional teams to align on marketing solutions that solve business challenges
Marketing Strategy Design Develop strategies to enhance brand awareness, customer consideration, search volumes, lead generation, and penetration among defined customer segments
Design innovative marketing campaigns and assets across ATL, Digital, and BTL channels to execute the marketing strategy effectively
Campaign Execution & Collaboration Partner with internal and external stakeholders to ensure seamless execution of the marketing strategy
Monitor the effectiveness of campaigns and make data-driven adjustments to improve performance
Innovation & Efficiency Leverage the latest AI tools to drive innovation and enhance marketing efficiency
Key Skills Customer Understanding & Analytical Skills Strong ability to analyze customer data and derive actionable insights
Expertise in identifying consumer journey gaps and recommending solutions
Strategic Thinking & Problem Solving Proven experience in developing marketing strategies to address business problems
Ability to identify and capitalize on market opportunities
Marketing Expertise In-depth knowledge of ATL, BTL, and digital marketing strategies
Experience in creating high-impact marketing campaigns tailored to specific customer segments
Collaboration & Execution Strong stakeholder management skills to drive cross-functional collaboration
Proven track record in executing multi-channel marketing strategies
Innovation & Tech-Savvy Familiarity with AI tools and their application in marketing
Ability to incorporate technological advancements into marketing processes for improved efficiency
Communication & Creativity Excellent verbal and written communication skills
A creative mindset to design innovative campaigns and assets

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