Sr. Executive Social Media & Content

Role Overview:

The Sr. Executive social media & content is responsible for executing and managing the brand's social media strategy to increase online presence, drive engagement and enhance customer loyalty. The role involves creating platform-specific content, analysing performance, and staying ahead of trends to ensure the brand stays relevant and impactful online.

Key Responsibilities:

Social Media Strategy & Planning

Develop a comprehensive content calendar and execute the brand's goals and campaigns.

Identify platform-specific tactics (Instagram, Facebook, LinkedIn, YouTube, etc.).

Content Creation & Curation

Collaborate with design and creative teams to publish engaging and brand-consistent content.

Manage UGC, influencer collaborations, reels, stories, contests and live sessions.

Community Management

Respond to comments, messages and mentions across platforms in a timely and brand-appropriate manner.

Monitor sentiment and customer feedback and escalate issues to relevant teams.

Build brand affinity through meaningful online interactions.

Analytics & Reporting

Track KPIs like reach, engagement, followers.

Analyse data to improve content and engagement strategies.

Prepare weekly/monthly performance reports using tools like Meta Insights, Google Analytics, and Rankkly.

Trendspotting & Innovation

Stay updated on industry trends, algorithm changes, hashtags, and viral formats.

Test and adopt new features (e.g., Instagram Threads, YouTube Shorts, AI content tools).

Collaboration

Work with Marketing, PR and creative teams to align social efforts with broader brand goals.

Coordinate campaigns with agencies, influencers or franchise partners.

Key Skills:

Strong command of Meta Business Suite, Instagram Insights, LinkedIn Analytics, etc.

Ability to interpret engagement metrics and derive actionable insights.

Excellent copywriting, caption writing and storytelling skills.

Brand tone and voice consistency across platforms.

Creativity and attention to detail.

Crisis management & conflict resolution on social platforms.

Time management and multitasking.