Job
Description
":" Exito Media Concepts Pvt Ltd is a global B2B business solutions company specializing in creating conferences, forums, summits, exhibitions, and congresses. We serve as the connecting platform between world markets, offering a unique space where buyers and sellers can meet, network, and explore business opportunities. As a Marketing Specialist, you will play a critical role in driving marketing strategies for our events and solutions. You will be responsible for managing end-to-end marketing campaigns, conducting market research, and ensuring effective communication with internal teams and external stakeholders. Responsibilities Scope of Work 1. Project Management: \u25A0 Lead marketing campaigns from ideation to execution for B2B events, ensuring adherence to timelines, budgets, and objectives. \u25A0 Collaborate across teams (content, creative, design, and sales) to align on project goals, resources, and deliverables. \u25A0 Use project management tools to track progress, monitor timelines, and resolve any issues that arise during campaign execution. 2. Strategic Thinking Market Research: \u25A0 Conduct thorough market research to understand industry trends, customer behavior, and competitor strategies for social media \u25A0 Develop marketing strategies based on insights derived from market research to reach target audiences effectively. \u25A0 Assess and refine campaign strategies based on performance data and customer feedback. 3. Creative Content Development: \u25A0 Create engaging and persuasive content for a variety of marketing channels, including social media, email campaigns, websites, and print materials. \u25A0 Direct the creative process for marketing collateral to ensure consistent messaging across all channels. \u25A0 Write compelling copy for digital and offline campaigns, focusing on brand messaging and customer engagement. 4. Digital Marketing Social Media Engagement: \u25A0 Manage paid advertising campaigns across social media platforms such as Meta (Facebook, Instagram, Messenger, WhatsApp) and LinkedIn, optimizing for engagement and conversion. \u25A0 Develop and implement SEO strategies to improve website visibility and drive organic traffic. \u25A0 Monitor and analyze social media metrics to improve online presence and community engagement. 5. Communication Leadership: \u25A0 Lead communication efforts with stakeholders, both internal and external, ensuring clear and concise messaging. \u25A0 Demonstrate leadership in guiding the team to achieve marketing objectives an foster a collaborative working environment. 6. Data-Driven Decision-Making: \u25A0 Implement A/B testing strategies to optimize campaign performance continuously. \u25A0 Use data insights to refine and improve customer journey mapping, ensuring personalized experiences and high engagement rates. 7. Customer Focus Personalization: \u25A0 Gather customer feedback to understand needs, preferences, and pain points, and integrate them into marketing strategies. \u25A0 Focus on customer journey mapping to create more personalized and targeted campaigns that resonate with the audience. 8. Tech-Savvy Adaptability: \u25A0 Leverage CRM tools, marketing automation software, and project management platforms (e.g., Zoho, Trello) to streamline processes and enhance efficiency. \u25A0 Adapt marketing strategies and tactics in response to market changes, feedback, and emerging digital trends. 9. Attention to Detail: \u25A0 Ensure all marketing materials and campaigns are executed to the highest standard, maintaining quality and consistency across all channels. \u25A0 Review content and designs to ensure accuracy and alignment with brand guidelines. Requirements Qualifications Experience : 2+ years of relevant experience in B2B digital marketing, project management, and event marketing. Education : Bachelors degree in Marketing, Media Communications, Business, or a related field. Location : Koramangala, Bangalore Job Type : Full-time On-site, 5-day work week Require d Skills: Strong project management skills, with experience in managing multiple campaigns simultaneously. Proficient in market research, brand strategy development, and campaign planning. Creative mindset with experience in content creation, copywriting, and creative direction.
