Sr. Executive- Activation Marketing at Ahmedabad (FMCG)

To play a key role in achieving category growth & brand salience through planning and execution of activation's , promotions , merchandising and visibility interventions in multichannel environment.

Responsibilities and Duties:

o Build calendar for each activity & Program in line with business & brand objective with closecoordination with sales and marketing team.o Developing activations program for consumers in close coordination with category managerso Develop yearly merchandising & visibility plan on brand level in line with brand guidelines,Sales feedback as well as Customers & Consumers ' insights across channels Parlour , GT,Modern Trade & HORECAInnovationo Drive the innovation agenda for activation by briefing with activation partners in closecoordination with Category managerso Bring innovations in various type of merchandising elements , Formats , substrate to driveeffectiveness and cost optimisations.Launch Supporto Plan in coordination with Marketing and Sales the support for all new launches.o Develop launch collaterals & merchandising material to support the launches -Permanentvisibility elements , POSM , Menu etc.o Conduct periodically trade visit to assess new launches implantation in key markets.Assess launch success & prepare closing report for major launches.Execution Excellenceo Drive best in class execution of various activations & visibility programs and by closecoordination with centrals sales team and on ground teamso Define clear goals and KPIs and cascading of the same down the line till the front level salesteamo Manage activation & visibility budget efficiently & ensure cost policies are applied having in mindoptimization between quality & price.Monitoring, Control & Reportingo Pre & post execution evaluation through: estimated ROI, market feedback as well as marketdata readings when applicable.o Developing the SOPs , Reporting format and measuring the effectiveness of various programagainst the set KPIs