Sr. Consultant SEO / PPC

Job Description

At Predicta Digital , we are a leading digital marketing agency offering a dynamic, work environment. We specialise in providing comprehensive online marketing solutions to a diverse clientele. We are currently seeking a skilled, passionate Sr. Consultant SEO / PPC to join our growing team full-time. This role begins with a 3-month in-office period in Kolkata, after which it transitions to a flexible hybrid work model. Key Responsibilities: SEO Responsibilities: Conduct in-depth keyword research and provide strategic insights for optimized content creation. Implement effective on-page and off-page optimization strategies to boost website rankings and visibility. Troubleshoot and resolve technical SEO issues to improve site health. Audit client websites, formulate SEO strategies, and break down actionable tasks for improvements. Write, review, and optimize content to align with SEO best practices. Develop detailed content briefs that support both SEO and PPC campaigns. Analyze Google Analytics and Search Console data to refine strategies and track SEO progress. Collaborate with team members and clients to ensure seamless execution of all SEO initiatives. PPC Responsibilities: Manage and optimize PPC campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and more. Monitor PPC performance, analyze data, and make data-driven optimizations to maximize ROI. Create and maintain engaging ad copy and creatives to drive performance. Conduct keyword research for PPC campaigns to ensure maximum impact. Use Google Analytics and other tools to track PPC performance and optimize campaigns. Work alongside the SEO team to ensure PPC strategies are aligned with overall marketing goals. What You Bring: Proven experience in designing and managing digital marketing strategies with a focus on customer acquisition and retention. A strong passion for both SEO and PPC , with the ability to quickly learn new tools and strategies. Proficiency in Google Ads , Facebook Ads , and LinkedIn Ads . Excellent communication and teamwork skills for seamless collaboration with internal teams and clients. Familiarity with WordPress and other commonly used CMS platforms. Proficiency with Google Analytics , Google Search Console , Google Tag Manager , and Google Optimize . Strong organizational skills to effectively manage multiple clients and tasks. An understanding of search engine algorithms and ranking factors. Strong written and verbal communication skills. Experience in copywriting , content creation , and other marketing channels is a plus. Familiarity with social media marketing is an added advantage. A keen attention to detail and the ability to manage projects with precision. What We Offer: Hybrid work model (first 3 months in office) 3 days in office 2 days remotely Schedule : Monday to Friday 7AM to 3PM Performance bonus Competitive industry-standard remuneration A supportive, positive environment where you can grow and excel in a senior SEO and PPC consultant role.