Sr. Consultant Marketing

10 - 14 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Job Type

Full Time

Job Description

We are looking for a dynamic and strategic marketing leader with experience in service-based organizations to drive growth through partner and ecosystem marketing. In this role, you will collaborate closely with hyperscale providers such as AWS, Azure, and GCP, as well as technology OEMs and ISVs to develop co-branded GTM campaigns, boost demand generation, and establish thought leadership in cloud transformation services. Your responsibilities will include: - Developing and implementing joint go-to-market strategies with cloud hyperscalers and technology partners. - Managing co-marketing programs and competency-based marketing with partners like AWS, Azure, and GCP. - Driving strategic alliances to ensure alignment with partner sales and marketing teams. - Leading Account-Based Marketing initiatives targeting enterprise and mid-market customers. - Executing digital campaigns, webinars, and industry roundtables to generate high-quality leads and revenue impact. - Leveraging data-driven marketing to optimize conversion and engagement across channels. - Establishing the company as a trusted leader in cloud transformation through analyst relations, events, and PR. - Building C-level engagement programs and driving executive sponsorship with partners and customers. - Developing industry-specific GTM initiatives for key verticals such as BFSI and Manufacturing. - Owning the marketing P&L to ensure ROI-driven campaign execution. - Overseeing a globally distributed marketing team to drive high-performance marketing execution. - Aligning with internal stakeholders, including sales, delivery, and product teams, to drive integrated marketing initiatives. Qualifications & Experience: - 10+ years of B2B marketing experience in Cloud, IT Services, or Partner Marketing. - Strong expertise in partner marketing, ABM, demand generation, and GTM strategies. - Proven track record of building and executing co-marketing programs with AWS, Azure, and GCP. - Experience in managing marketing budgets and partner MDF programs. - Deep understanding of enterprise cloud solutions, hyperscaler ecosystems, and OEM alliances. - Strong leadership and stakeholder management skills, with experience working across global teams. Preferred Qualifications: - Experience in working with hyperscaler partner programs such as AWS Competency, Azure Expert MSP, SAP on GCP, etc. - Prior experience in managing multi-geo marketing campaigns across regions like APAC, EMEA, US, and India. - Background in strategic marketing roles at companies like Capgemini, Cloud4C, AWS, Azure, GCP, Dell, or ServiceNow.,

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