Sr. Business Manager Media Planning (Integrated)

A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. You will apply your knowledge of media and communication platforms to identify the most suitable mediums for building awareness of a client's brand. Your key responsibilities will include building the base of the plan by selecting genres and channels based on various parameters like Reach, Share, Affinity, Clutter, and Stickiness. You will schedule the plan effectively to achieve greater visibility and support the team in the overall planning process and optimization. Additionally, you will be responsible for campaign tracking, measurement, evaluation, and reporting on ongoing client activities. Formulating television reports on a monthly basis, mapping competitors" activity, and conducting category studies will also be part of your role. You will assist in releasing campaigns, monitoring spots, and coordinating with channels to prevent GRPs drop. Presenting Pre & Post Campaign Analysis in the form of a deck, providing day-to-day campaign updates, and working on various pitch presentations will be crucial tasks. Evaluating the plan on BARC and carrying out data crunching for clients are essential responsibilities. The ideal candidate should have at least 5 years of agency experience, team handling experience, and a post-graduate degree or diploma in Advertising, Marketing, or Communication. Your preferred skills should include research and analytical thinking, excellent written and verbal communication abilities, proficiency in MS Office, and knowledge of software such as BARC, IRS, MAP, and TGI. Havas Media Network India is a media conglomerate operating within a global framework to drive Media Experiences and invest in Meaningful Media for building Meaningful Brands. The network offers integrated marketing solutions covering various services across traditional and digital media, including strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics. It consists of media networks such as Havas Media, PivotRoots, and Arena Media, along with specialist brands like Havas Market, Havas Play, Gameplan, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes. For more information, visit [Havas Media Network India](https://in.havas.com/) and follow @HavasMediaIN on Twitter.,