Zeta Cards logo

Sr. Associate- Digital Marketing

3 - 5 years

0 Lacs

mumbai maharashtra india

Posted:2 days ago| Platform: Foundit logo

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Skills Required

linkedin linkedin insights google ads youtube ga4 linkedin campaign manager

Work Mode

On-site

Job Type

Full Time

Job Description

About Zeta

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by and Ramki Gaddipati in 2015.

Our flagship processing platform - Zeta Tachyon - is the industry's first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally.

Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.

Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia. We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021.
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About the Role
Zeta is hiring a Senior Associate - B2B Digital Marketing

Responsibilities


  • Design and run full-funnel performance campaigns across Google Search, Display, YouTube, LinkedIn, and LinkedIn Communities.
  • Develop data-driven strategies that attract, engage, and convert decision-makers in the B2B space.
  • Manage audience segmentation, creative testing, and tracking to ensure every campaign delivers measurable outcomes.
  • Partner with content, design, and product marketing teams to build high-performing ads, landing pages, and lead magnets for each funnel stage.
  • Monitor campaign performance daily, analyse key metrics (CTR, CPL, ROAS, conversions), and optimise for continuous improvement.
  • Use Google Tag Manager, GA4, and LinkedIn Campaign Manager to implement tracking and attribution that show real business impact.
  • Build remarketing and lookalike campaigns to re-engage high-intent audiences.
  • Manage campaign budgets efficiently, balancing scale with ROI.
  • Work with marketing automation and CRM systems like HubSpot to connect paid campaigns with lead scoring and nurturing workflows.
  • Experiment with new formats, targeting approaches, and bidding strategies to improve campaign efficiency.
  • Present performance reviews with clear insights, learnings, and next steps.

    • Skills


  • Proven experience in B2B performance marketing across Google Ads, YouTube, and LinkedIn.
  • Strong analytical ability and comfort with data-led optimisation.
  • Deep understanding of B2B funnels, demand generation, and lead qualification.
  • Proficiency in GA4, Google Tag Manager, HubSpot, and LinkedIn Insights.
  • Ability to collaborate effectively with creative, web, and content teams.
  • Clear, confident communication with the ability to tell stories through data.
  • Curious, creative, and performance-focused mindset.

    • Experience and Qualifications


  • 3-5 years of experience in B2B performance marketing, ideally in SaaS, fintech, or technology sectors.
  • Strong grasp of paid media attribution and end-to-end lead tracking.
  • Expertise in the Google marketing ecosystem and LinkedIn Ads.
  • Experience managing campaign budgets and presenting ROI-driven insights to leadership.

    • This role is for someone who blends strategic thinking with hands-on execution-someone who thrives on designing campaigns that turn attention into qualified pipeline.

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