Sr. Associate Digital Marketing

4 - 6 years

6 - 10 Lacs

Posted:6 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

  • Strengthens and maintains

    consistent brand identity

    across all digital and offline touchpoints
  • Supports

    lead generation and brand visibility

    in bulk material handling and industrial sectors
  • Ensures

    consistent, high-quality technical content

    aligned with business objectives.
  • Improves

    marketing efficiency

    through performance tracking and optimization.
  • Acts as a bridge between

    sales, technical, and marketing teams

    to drive qualified inquiries.
  • Website management

company visibility

  • Create and manage

    technical marketing content

    (posts, blogs, product content, case snippets)
  • Support

    lead generation campaigns

    through digital platforms and organic SEO
  • Manage and update

    company website design, content

    and landing pages.
  • Plan and execute

    LinkedIn content calendars,

    campaigns, and engagement activities.
  • Track and report

    digital marketing KPIs

    (reach, engagement, leads)
  • Assist in

    email marketing campaigns,

    newsletters, and database management.
  • Ensure brand consistency across all digital communication.
  • Support marketing initiatives for

    exhibitions, product launches, and corporate events.

  • Create

    marketing collaterals

    (brochure layouts, posters, email banners, infographics).
  • Assist HR with

    employer branding activities

    (culture posts, hiring creatives, employee engagement content)
  • Manage exhibitions

    (national & international) - Stall branding & design coordination

Preferred candidate profile

Candidate preffered from material handling, SPM industries

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