Sr Adobe Analytics Developer

Job Description

Location: Hyderabad (Hybrid) Please share your resume with +91 9361912009 We are seeking an experienced Adobe Target Specialist to lead and execute personalization, A/B testing, and optimization strategies using Adobe Target. The ideal candidate will have a deep understanding of user behavior and the ability to turn data into actionable experiences that drive engagement and conversion across digital properties. Key Responsibilities: Design, implement, and manage A/B, multivariate, and personalized tests using Adobe Target. Collaborate with UX, analytics, marketing, and development teams to define testing hypotheses and success metrics. Analyze test results using Adobe Analytics and other reporting tools, and provide insights and actionable recommendations. Integrate Adobe Target with Adobe Experience Cloud tools (e.g., Analytics, AEM, Audience Manager) to create cohesive user experiences. Troubleshoot and ensure the proper functioning of test variations and personalized content. Stay up to date with Adobe Target capabilities and best practices to drive innovation in experimentation and personalization. Support tagging and data layer requirements in collaboration with the development and analytics teams. Required Skills & Qualifications: 9+ years (5--6 years of relevant experience with Adobe Target and web experimentation) Strong understanding of A/B testing methodologies, personalization strategies, and conversion optimization. Experience with JavaScript, HTML, CSS, and browser debugging tools. Familiarity with Adobe Experience Cloud ecosystem (Analytics, Audience Manager, Launch, AEM). Knowledge of Adobe Target APIs and implementation strategies (Form-based Experience Composer and VEC). Excellent problem-solving skills and attention to detail. Strong communication and collaboration skills. Preferred Qualifications: Adobe Target Business Practitioner or Developer Certification. Experience in retail, e-commerce, or consumer-focused industries. Knowledge of Adobe Customer Journey Analytics (CJA) or Real-Time CDP is a plus Please share your resume with +91 9361912009