At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.
What Are We Looking For
Senior Associate - Account Management (Spotify)Reporting to: Account DirectorCompany: Kulfi CollectiveLocation: Mumbai
About The Role
At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. Were looking for a dynamic and culturally plugged-in Senior Associate - Account Management to manage social media for Spotify India at Kulfi Collective. This role requires someone who understands Gen Z behavior, music fandom, and the ever-evolving social media landscape, while excelling at structured project planning, client management, and daily coordination with creative, strategy, and production teams.Youll serve as the day-to-day bridge between the Spotify client team and internal teams, ensuring we deliver high-quality, relevant, and on-brand content across platformsInstagram, YouTube, X, and more.
A day in the life of an Senior Associate - Account Management (Spotify)
- Own day-to-day client communication, manage timelines, approvals, and feedback loops
- Identify potential gaps in pre-planning or workflow processes, and flag them early to ensure smoother execution
- Supervise overall execution of content and campaigns, ensuring quality, design integrity, and timely delivery
- Work closely with creative and strategy teams to shape, brief, and execute social content and campaigns
- Coordinate between internal teams, Spotify client stakeholders, and partner agencies to ensure seamless execution
- Oversee and coordinate content calendars, campaign plans, and reporting workflows
- Learn and take part ownership of posting, scheduling and channel management of all Spotify Indias social media handles
- Manage real-time delivery of social content including topical trends, artist drops, and fan-first formats
- Track performance, collate feedback, and flag opportunities to evolve content formats and community engagement
- Proactively identify opportunities to tap into trends, fandom moments, and music-led conversations
Qualities and skill sets we would like for you to showcase
- Around 2-3 years of experience in account management, social media marketing, or digital contentpreferably in music, entertainment, or youth culture
- Strong and clear client communication skillsconcise, on-point, and solution-oriented
- Deep understanding of Gen Z internet behavior and fandom culture
- Proven ability to manage content calendars, brand approvals, and cross-functional collaboration
- Strong project management and organizational skills
- Familiarity with social-first content and platform-specific behavior (IG, Reels, X, YouTube Shorts, etc.)
- Passion for music and cultural trendssomeone whos online, observant, and instinctively knows what will work
Bonus Points If You Have
- Strong understanding of music genres like I-Pop, Punjabi, Hip-Hop, and Film music
- Experience managing creators or collaborating with production teams
Why This Role is Exciting
Spotify India is one of the most dynamic brand handles in the countryand this is your chance to be at the heart of it. Youll work with a team that lives and breathes music, internet trends, and platform-first thinking, while being a key part of shaping the culture conversation in India.
More About Kulfi Collective
We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.Want to know more about Kulfis incredible work, our culture, the benefits we offer, our journey and everything in betweenHere is everything you need to know.
