Sprinklr

As a Platform Manager Social Programming, your role will involve leading and managing content strategy and programming across various social media platforms such as Instagram, TikTok, YouTube, Twitter, Facebook, and emerging platforms. You will play a crucial part in shaping the voice, tone, and engagement strategies to drive growth and audience engagement. Key Responsibilities: - Develop and execute platform-specific content programming strategies aligned with overall brand and marketing goals. - Manage the social content calendar to ensure consistent publishing cadence and alignment with campaign priorities. - Collaborate with creative, editorial, and marketing teams to plan and produce engaging content tailored to each platform. - Analyze performance metrics and user engagement across platforms to optimize content and programming strategies. - Stay updated with platform updates, algorithm changes, and industry trends to inform the content strategy. - Work with influencers, brand ambassadors, and community managers to enhance reach and community interaction. - Ensure consistency of brand voice across all social platforms. - Partner with paid media teams to align organic and paid social efforts. - Conduct platform-specific experiments and AB tests to refine approaches. - Oversee a small team of social media specialists or external agency partners, if applicable. Qualifications: - Bachelor's degree in Marketing, Communications, Media, or a related field. - Minimum of 5 years of experience in social media or digital content strategy, preferably in a platform management role. - Deep understanding of major social platforms and how to develop content strategies around them. - Strong analytical skills and experience with social analytics tools such as Sprout, Sprinklr, Meta Business Suite, and Google Analytics. - Excellent communication, project management, and organizational skills. - Ability to multitask in a fast-paced, content-heavy environment. (Note: No additional details about the company were provided in the job description.),