Sprinklr Expert

Job Description

We are seeking an experienced and innovative Platform Manager Social Programming to lead and manage content strategy and programming across our social media platforms This role is pivotal in shaping the voice tone and engagement strategies across channels such as Instagram TikTok YouTube X Twitter Facebook and emerging platforms The ideal candidate understands social media trends audience behavior and platform best practices to drive growth and engagement Key Responsibilities Develop and execute platformspecific content programming strategies aligned with overall brand and marketing goals Manage the social content calendar ensuring consistent publishing cadence and alignment with campaign priorities Collaborate with creative editorial and marketing teams to plan and produce engaging content tailored to each platform Analyze performance metrics and user engagement across platforms to optimize content and programming strategies Stay current with platform updates algorithm changes and industry trends to inform strategy Work with influencers brand ambassadors and community managers to enhance reach and community interaction Ensure brand voice consistency across all social platforms Partner with paid media teams to align organic and paid social efforts Manage platformspecific experiments and AB tests to refine approaches Oversee a small team of social media specialists or external agency partners if applicable Qualifications Bachelors degree in Marketing Communications Media or a related field 5 years of experience in social media or digital content strategy preferably in a platform management role Deep understanding of major social platforms and how to build content strategies around them Strong analytical skills and experience with social analytics tools eg Sprout Sprinklr Meta Business Suite Google Analytics Excellent communication project management and organizational skills Ability to multitask in a fastpaced contentheavy environment