Specialist, Website Content Publisher

As part of a dynamic Global Marketing team at ResMed, you will collaborate with your colleagues in an environment that values teamwork, innovation, and continuous learning. The team's culture is centered around curiosity and working together to deliver seamless and engaging digital experiences that propel ResMed's brand forward. In the role of Website Content Specialist, your key responsibilities will include: - Managing and updating content across various digital platforms to ensure accuracy and engagement - Utilizing content management systems (CMS) like WordPress and HubSpot to efficiently organize and publish web content - Collaborating with marketing and creative teams to edit and proofread content while maintaining brand tone - Identifying opportunities to optimize landing pages for improved performance and user engagement - Implementing SEO best practices to enhance search visibility and organic traffic - Planning and conducting A/B and multivariate testing to analyze content effectiveness and user behavior - Monitoring website analytics and user feedback to continuously improve content and enhance user experience - Coordinating with developers and UX teams to ensure seamless integration of content with site design and functionality - Managing digital asset libraries and ensuring consistent content updates across all digital touchpoints Qualifications required for this role: - Minimum of 5 years of experience in web content production and management for digital platforms - Proficiency in WordPress CMS, HubSpot CMS, or other enterprise content management systems - Expertise in web content editing, proofreading, and quality control - Familiarity with Adobe Creative Suite for image editing and optimization - Experience with CRM platforms like Salesforce.com is a plus - Strong communication and interpersonal skills for effective collaboration with cross-functional teams - Foundational understanding of marketing user experience principles and the impact of content on engagement and conversion By joining ResMed, you will not only contribute to making the world a healthier place but also embark on a career that is challenging, supportive, and inspiring. The company fosters a culture of excellence, diversity, and inclusion, encouraging individual expression and innovative ideas in the workplace. If you are seeking a workplace where you can thrive, apply now!,