Specialist / Senior Specialist, Marketing

About Agoda Agoda is an online travel booking platform that offers accommodations, flights, and more. The company utilizes cutting-edge technology to connect travelers with a vast global network of 4.7 million hotels and holiday properties worldwide, in addition to flights, activities, and more. Based in Asia and being part of Booking Holdings, Agoda boasts a diverse team of over 7,100 employees representing 95+ nationalities across 27 markets. The work environment at Agoda is characterized by diversity, creativity, and collaboration. The company fosters a culture of experimentation and ownership, aiming to enhance customers" ability to explore the world. Our Purpose: Bridging the World Through Travel Agoda believes that travel enables people to enjoy, learn, and experience the diverse world we live in. It brings individuals and cultures closer together, promoting empathy, understanding, and happiness. As a team comprising skilled, driven, and diverse individuals from around the globe, we are united by a shared passion to make a positive impact. Leveraging innovative technologies and strong partnerships, we strive to simplify and enrich the travel experience for everyone. Specialist / Senior Specialist, Marketing Agoda is a prominent online travel booking platform offering accommodations, flights, and more. The company's advanced technology connects travelers with over 2.5 million properties globally. Headquartered in Asia and belonging to Booking Holdings, Agoda employs over 4,000 professionals from 90+ nationalities, fostering a collaborative and diverse work environment. The company thrives on innovation, experimentation, and ownership, empowering customers to discover the world. The Opportunity Agoda is currently looking for a Marketing Specialist/Senior Specialist to support and execute marketing initiatives aimed at enhancing brand visibility and driving lead generation. In this role, you will be responsible for planning and implementing marketing campaigns and activities, including various marketing events, to boost brand engagement, generate leads, and contribute to pipeline growth. Collaboration with the sales and business development team is essential to ensure that marketing efforts align with business priorities and support sales objectives. If you are passionate about marketing, leveraging data for campaign optimization, and working in close partnership with sales and business development teams, this role presents a unique opportunity to create a significant impact in a fast-paced, results-oriented environment. Role Overview The Marketing Specialist/Senior Specialist role at Agoda focuses on marketing for business partners, ensuring alignment with business objectives and creating compelling content and experiences that resonate with target audiences. Key responsibilities include planning, promoting, executing, and managing marketing campaigns in collaboration with the sales and business development teams. You will play a crucial role in designing marketing campaigns and activations to drive pipeline acceleration and enhance customer engagement. By utilizing data-driven insights, you will continuously refine marketing strategies to maximize the impact of initiatives. Key Responsibilities 1. Marketing Planning and Execution: Plan, promote, and execute marketing campaigns, including various event formats, to drive lead generation and support pipeline growth. 2. Content Development: Assist in creating engaging marketing content, such as webinar topics, scripts, presentations, and other materials tailored to different audience segments. 3. Project Management: Scope, plan, and oversee project components to ensure timely delivery of high-quality outcomes by collaborating with various teams and stakeholders. 4. Technology & Tools: Utilize and manage digital marketing tools and platforms, including webinar platforms (e.g., Zoom), ensuring seamless integration with systems like HubSpot, Salesforce, and other marketing automation platforms. 5. Performance Measurement & Optimization: Track and analyze key performance metrics, such as engagement rates, attendance rates, SQL generation, and conversions, to identify areas for improvement and optimize future campaigns. 6. Promotion & Audience Growth: Implement multi-channel promotional strategies, including email marketing, paid media, and organic social campaigns, to maximize audience engagement and campaign success. Requirements 1. Marketing Experience: Minimum of 2 years in a marketing role focusing on demand generation and operational execution. 2. Digital Tools Experience: Proficiency in using marketing systems and tools. 3. Content & Messaging: Ability to create engaging and relevant content tailored to various customer segments and aligned with sales priorities. 4. Data-Driven Approach: Skilled in tracking and analyzing marketing performance metrics to drive future improvements. 5. Cross-Functional Collaboration: Demonstrated experience working effectively with sales teams across different regions. 6. Project Management: Strong ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment. Why Join Us Joining Agoda means playing a pivotal role in shaping communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and possess the skills to enhance our brand narrative, we invite you to apply and become part of our dynamic team! Equal Opportunity Employer We will maintain your application on file for future consideration, and you can request the removal of your details at any time. For more information, please refer to our privacy policy. To all recruitment agencies: Agoda does not accept third-party resumes. Please refrain from sending resumes to our jobs alias, Agoda employees, or any other organizational location. Agoda will not be responsible for any fees related to unsolicited resumes.,