Sourcing Specialist - Influencer Marketing (Fashion PR Agency)

As a Sourcing Specialist - Influencer Marketing at a Fashion PR agency in Mumbai, your primary responsibility will be to establish and cultivate relationships with influencers and their teams to facilitate successful brand collaborations. The ideal candidate for this role should possess a strong fashion sense, impeccable organizational abilities, and a deep passion for the influencer, fashion, and lifestyle sectors. Your key duties will include: Facilitating Sourcing Requests: - Identifying and coordinating outfits, jewelry, accessories, and shoes for influencer collaborations. - Maintaining an up-to-date database of influencers, their managers, and talent agencies. - Ensuring the timely delivery of fashion items to influencers and their teams. Influencer Coordination: - Establishing and nurturing strong relationships with influencers, managers, and content creators. - Understanding influencers" personal styles, target audiences, and brand compatibility to offer personalized recommendations. Campaign & Event Management: - Working closely with internal teams to design and implement influencer dressing, gifting, and brand campaigns. - Monitoring and managing the inventory of clients" products utilized in influencer partnerships. - Ensuring that all collaborations adhere to brand guidelines and campaign objectives. Trend Analysis & Industry Networking: - Staying abreast of social media trends, platform modifications, and emerging influencer talent. - Providing insights and suggestions based on influencer content trends and audience engagement metrics. - Participating in fashion, lifestyle, and social media industry events to connect with key industry players. Other Tasks: - Overseeing deliverables and deadlines with influencers and their teams. - Compiling performance reports on influencer collaborations, including reach and engagement statistics. - Resolving logistical and coordination challenges that may arise during the sourcing and delivery processes. In summary, this role offers an exciting opportunity to play a crucial part in driving successful influencer marketing campaigns within the fashion and lifestyle realm. If you are enthusiastic about leveraging your fashion acumen and relationship-building skills in a dynamic environment, this position could be an ideal fit for you.,