Social Media Whatsapp marketing

0 years

1 - 0 Lacs

Posted:1 month ago| Platform: SimplyHired logo

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Skills Required

Work Mode

On-site

Job Type

Full Time

Job Description

1. Social Media Content Creation & Posting

  • Plan and create engaging content for real estate projects – posts, reels, stories, banners, project updates.
  • Maintain a consistent posting schedule across platforms (Instagram, Facebook, LinkedIn, YouTube).
  • Ensure content aligns with brand guidelines and project positioning.

2. WhatsApp Marketing & Broadcast Management

  • Create and manage WhatsApp broadcasts, promotional messages, and project alerts.
  • Maintain updated WhatsApp groups and customer lists (buyers, leads, brokers).
  • Respond politely and promptly to WhatsApp inquiries and forward leads to the sales team.

3. Lead Generation & Conversion Support

  • Use social media campaigns and WhatsApp messages to generate new inquiries for projects.
  • Track leads, follow-ups, and conversions generated from social media.
  • Coordinate with the sales team to ensure timely handling of leads.

4. Creative Coordination

  • Work with graphic designers, photographers, and videographers to produce high-quality content.
  • Arrange content shoots at project sites (walkthrough, amenities, possession, progress).
  • Ensure timely delivery of creatives for campaigns and promotions.

5. Social Media Engagement & Community Management

  • Respond to comments, messages, and DMs across social platforms.
  • Engage with followers, influencers, and community pages for better reach.
  • Maintain positive brand image and ensure quick resolution of queries.

6. Campaign Management & Boosting

  • Assist in executing paid ad campaigns on Facebook, Instagram, and YouTube (boosting/post promotions).
  • Coordinate with marketing managers for budget planning and performance tracking.
  • Optimize campaigns for reach, engagement, and lead quality.

7. Project Promotion & Updates

  • Share project progress updates (construction photos, videos, milestones).
  • Promote site visits, offers, events, new launches, and festival campaigns.
  • Ensure timely communication during special campaigns and festival seasons.

8. Database & CRM Support

  • Maintain a clean database of leads from WhatsApp and social media.
  • Update CRM regularly with new inquiries and follow-up notes.
  • Track status of leads and coordinate with the sales team.

9. Analytics & Reporting

  • Prepare weekly and monthly reports for social media performance, reach, engagement, and lead generation.
  • Analyze best-performing content and recommend improvements.
  • Track WhatsApp broadcast delivery, read rate, and response results.

10. Competitor & Market Research

  • Monitor competitors’ social media activities, campaigns, and content style.
  • Suggest new ideas to stay ahead in digital presence.
  • Explore trending formats and hashtags relevant to real estate.

11. Branding & Communication Standards

  • Maintain brand tone, template consistency, and quality across all communication.
  • Ensure no misinformation is shared regarding pricing, approvals, or project details.

Job Types: Full-time, Permanent

Pay: ₹9,379.81 - ₹25,000.00 per month

Work Location: In person

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