Social Media Strategist

Company Description

NANA-KI is a D2C fashion brand based out of Mumbai founded by Vidhi and Rita Pandya (www.nanaki.co.in). The brand curates and sells Hand block Printed Shirts and much more for women. The company has a strong and loyal customer base and is looking for a social media strategist to develop and strategize content which resonates with their target audience for the social media pages. Candidates Should be based out of Mumbai.

Key Responsibilities:

• Develop and execute comprehensive social media strategies across multiple platforms (Instagram, Pinterest, YouTube, etc.)
• Create original, on-brand content including photos, videos, reels, stories, and content writing
• Plan and maintain content calendars aligned with marketing campaigns, product launches, and seasonal trends
• Monitor performance metrics and optimize content based on analytics and audience insights
• Engage with followers through comments, messages, and interactive features to build community
• Stay current on platform updates, algorithm changes, and emerging social media trends
• Collaborate with marketing and creative teams to ensure cohesive brand messaging
• Identify and coordinate influencer partnerships and user-generated content opportunities
• Participate in photoshoots and events to capture behind-the-scenes content
• Manage social media budgets for paid promotion and sponsored content

Qualifications:

• 3+ years of social media management experience in the fashion/cosmetics industry.
• Proven success in growing brand engagement, followers, and community for consumer brands.
• Strong portfolio demonstrating creative and on-brand content creation across multiple social media platforms.
• Excellent content writing skills with the ability to adapt

  NANAKI

  s brand voice across channels.
• Proficient with social media analytics tools and data-driven content optimization.
• Proven experience in managing photo, video, content writing production and strategy.
• Deep knowledge of fashion trends, terminology, and consumer behaviour on social media.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred.

Preferred Skills:

• Experience styling fashion products visual storytelling.
• Basic graphic design skills and familiarity with Adobe Creative Suite (Photoshop, Premiere Pro).
• Understanding of hashtag strategies, and content discoverability in the fashion/beauty space.
• Experience in influencer marketing and managing long-term brand collaborations.
• Knowledge of paid social media advertising and campaign management.
• Ability to work efficiently in a fast-paced environment and adapt to changing priorities.