Social Media Strategist

As a Social Media Strategist at MarQ, you will be responsible for developing and executing comprehensive social media strategies to enhance the brand's online presence, engage with target audiences, and achieve specific marketing and business goals. Your role will be pivotal in leveraging social media platforms to drive brand awareness, customer engagement, and conversion rates. Your responsibilities will include creating and implementing a cohesive social media strategy aligned with overall marketing and business objectives. You will identify target audiences and determine the most suitable social media platforms for engagement. Developing a content calendar that includes a mix of text, images, videos, and other media to maintain a consistent and engaging social media presence will be crucial. Ensuring that content is relevant, timely, and resonates with the target audience is key. You will be expected to interact with followers, respond to comments, and foster online communities to build brand loyalty. Monitoring social media channels for trends and opportunities to engage with the audience will also be part of your role. Tracking key performance metrics such as reach, engagement, conversion rates, and ROI, and analyzing data to refine strategies and make data-driven recommendations to improve social media campaigns will be essential. Additionally, you will plan and execute paid advertising campaigns on social media platforms and optimize ad spend to maximize reach and conversions. Ensuring brand consistency across all social media content in terms of tone, voice, and visual identity will be crucial. Monitoring competitors" social media activities and identifying opportunities to differentiate and improve the brand's online presence will also be part of your responsibilities. To excel in this role, you will need skills such as strategic thinking, content creation, data analysis, social media platform proficiency, community management, advertising expertise, brand consistency, creative thinking, problem-solving, and time management. Staying updated with the latest social media trends, algorithms, and best practices to adapt strategies accordingly will also be important. Join MarQ and step into an office where work meets play, and creativity is our daily vibe!,